References
- Aaker, J. L. & Lee, A. (2001). What is your goal? the impact of goals on counterfactual thinking, attitude formation, and predictions of the future. Advances in consumer research, 28(1). 276-276.
- Agrawal, N. & Maheswaran, D. (2005). The effects of self-construal and commitment on persuasion. Journal of Consumer Research, 31, 841-849. https://doi.org/10.1086/426620
- Ahn, G. H., Hwang, S. J., & Jung, C. J. (2010). Fashion Marketing (3rd ed.), Seoul, Korea, Soohaksa.
- Baek, J. E. (2012). The effects of consumer buying attitude based on sports brand advertising model, brand recognition, and consumer subjectivity(Unpublished master's thesis). Sungkyunkwan University, Seoul, Korea.
- Biswas, A. & Blair, E. A. (1991). Contextual effects of reference prices in retail advertisements. Journal of Marketing, 55, 1-12.
- Byun, J. S. (2012). The research on personal and social psychological factors of peer conformity(Unpublished master's thesis). Seogang University, Seoul, Korea.
- Choi, H. L. (2009). The study of the effect of brand extrinsic cues on perceived quality, perceived risk and purchase intention: focus on brand awareness, store image, perceived price of sport shoes (Unpublished doctoral dissertation). Kyunghee University, Seoul, Korea.
- Choi, J. E. & Park, J. C. (2013). The impact of promotion type and framing on consumer response: the moderating effect of consumer's need for cognition and persuasion knowledge. Korean Journal of Consumer and Advertising Psychology, 14(3), 385-408. https://doi.org/10.21074/kjlcap.2013.14.3.385
- Diamond, W. D. & Robert R. J. (1990). The framing of sales promotion: an approach to classification. Advances in consumer research, 17, 494-500.
- Fashion insight. (2016. 1. 1). Retrieved from http://www.fi.co.kr/main/view.asp?SectionStr=Market&idx=53472&NewsDate=2016-01-01
- Hwang, J. Y. (2011). The self-reflection scale development and a path model of self-reflection to well-being(Unpublished doctoral dissertation). The Catholic University of Korea, Seoul, Korea.
- Hwang, Y. Y. (2002). The influences of consumer's individualism/collectivism disposition on the perception of marketing signals and information search behavior. Asian Marketing Journal, 3(4), 59-89.
- Jang, T. T. (2012). The effects of culture bounded self-construal on self-esteem and school adjustment : a comparative study of chinese international students and korean international students(Unpublished master's thesis). Hanyang University, Seoul, Korea.
- Jun, S. Y., Mazumdar, T., & Raj, S. P. (1999). Effect of technological hierarchy on brand extention evaluations. Journal of Business research, 46, 31-43. https://doi.org/10.1016/S0148-2963(98)00025-3
- Kang, E. (2006). The effects of sales promotion types regarding product types on customer's benefits and purchase intention(Unpublished master's thesis). Ewha womans University, Seoul, Korea.
- Karen, P. W., Vikas, M., & Vanitha, S.(2008). Promotion matching: The role of promotion type and self-construal on purchase intentions, Advances in Consumer Research, 35, 646-647.
- Kim, J. Y. (2005). Comparison of effectiveness between various sales promotions. Korean Management review, 34(2), 445-469.
- Kim, D. H. (2006). The effects of brand performance information on brand preference(Unpublished master's thesis). Seogang University, Seoul, Korea.
- Kwak, J. H. (2010). The influences of dominant brand, quality variation among brands and self-construals on consumer attitude about fashion brand extension(Unpublished master's thesis). Sunkyunkwan University, Seoul, Korea.
- Kwak, J. S. & Shin, B. C. (2007). The effects product knowledge on promotion effect regarding discount and freebie. The Korean Academic Society of Business Administration, 2007(0), 1-13.
- Lee, K. S. (2000). The effect of brand, store types and price discounts in clothing on consumer's product evaluations (Unpublished master's thesis). Seoul National University, Seoul, Korea.
- Lee, M. H. & Kim. M. K. (2001). The relationship among price-related clothing attitude, general value, and demographic variables. The Journal of Living Culture Research, 15(1), 143-165.
- Lee, M. H. (2001). A study on an effect of price, brand, and store on apparel product's quality perception, value perception, and purchase intention. The Journal of Baewha Women's University, 20, 235-251.
- Lee, Y. K. (2002). A study on the price expectation effect for apparel product based on dynamic price response function(Unpublished doctoral dissertation). Sungkyunkwan University, Seoul, Korea.
- Lim, S. W. (2007). The attitudes of consumer's according to the types of sales promotion(Unpublished master;s thesis). Hongik University, Seoul, Korea.
- Markus, H. R. & Kitayama, S. (1991). Culture and the self: implications for cognition, emotion and motivation. Psychological Review, 98, 224-253. https://doi.org/10.1037/0033-295X.98.2.224
- Min, B. P. (2004). A study about the effects of sales promotion by the characteristics of consumer segmentations and sales promotion type (Unpublished master's thesis). Kookmin University, Seoul, Korea.
- Park, J. E. (2014). Moderating effects of psychological distance and product knowledge on the price-quality relationship (Unpublished master's thesis). Hongik University, Seoul, Korea.
- Sawyer, A. G. & Dickson, R. P. (1984). Psychological perspectives on consumer response to sales promotion. in research on sales promotion. Collected Papers, Katherine E. Jocz, ed Cambrige, MA: Marketing Science Institute, 1-21.
- Shapiro, B. P. (1973). Price reliance: existence and sources. American Marketing Association,, 10(3), 286-295
- Shavitt, S. & Lalwani, A. K. (2013). You get what you pay for? self-construal influences price-quality judgments. The Journal of Consumer Research, 40(2), 255-267. https://doi.org/10.1086/670034
- Singeles, T. M., & Sharkey, W. F. (1995). Culture self-construal, and embarrassibility. Journal of Cross-Cultural Psychology, 26, 622-644. https://doi.org/10.1177/002202219502600607
- Winterich, K. P., Mittal, V., & Swaminathan, V. (2008). Promotion matching: the role of promotion type and self-construal on purchase intentions. Advances in Consumer Research, 35, 646-647.
- Yang, H. J. (2013). The effect of price sensitivity, SPA brand type, sales promotion on consumer's purchasing attitude in the social shopping (Unpublished master's thesis). Sungkyunkwan University, Seoul, Korea.
- Yoo, P. H. (1998). Pricing Strategy : theory and application, Seoul, Korea, Pakyoungsa.
- Yoon, S., Hwang, S. J., & Byun, Y. S. (2009). The effects of conspicuous consumption, sales promotions and images of the country of manufacture on chinese women consumer's purchasing attitudes to fashion luxury brands. Journal of Korean Society of Costume, 62(1), 49-61. https://doi.org/10.7233/jksc.2012.62.1.049