The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
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Analysis on the Correlation Between Mobile Contents Use and Active Attitude toward Mobile Internet

모바일 콘텐츠 활용과 모바일 인터넷에 대한 적극적 태도와의 연관성 분석

  • Jang, Sejung (KISA(Korea Internet & Security Agency)) ;
  • Jin, Seohoon (Department of Informational Statistics, Korea University)
  • Received : 2016.10.01
  • Accepted : 2016.11.15
  • Published : 2016.11.30
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Abstract

As the industry of Mobile Internet has been gradually developed, the major device for accessing the web is predicted to shift from PC to Mobile devices in the near future. This drastic increase of demand in Mobile devices has drawn a more convenient standard of living by transcending time and space in our lives, however, it triggered various side effects such as a digital divide. This study was conducted to analyze how people utilize the contents via Mobile devices and their active attitude toward Mobile Internet by dividing individual characteristics into generations, education level and income level, and also identify whether Mobile contents utilization has an effect on the active attitude. The research results could be used for establishing a policy to narrow the gap in Mobile contents use and active attitude by individual characteristics.

국내 무선인터넷 산업은 지속적으로 성장하여 향후 웹 접속의 대표기기는 PC가 아닌 모바일 디바이스가 될 것으로 전망된다. 이러한 모바일 디바이스 수요의 폭발적인 증가는 우리들의 시간 공간적 제한을 사라지게 하는 등 편리한 생활을 누릴 수 있도록 만들어 주었지만 정보격차 등 여러 가지 부작용도 나타나게 되었다. 본 논문에서는 모바일 기기를 활용한 콘텐츠 활용도와 모바일 인터넷에 대한 적극적 태도를 세대 간, 교육수준, 경제수준에 따라 분석하고 모바일 콘텐츠 활용의 높음이 적극적 태도에 영향을 주는지에 대해 분석하고자 한다. 연구결과, 연령대가 젊을수록, 교육수준이 높을수록, 경제수준이 높을수록 모바일 콘텐츠에 대한 이용도가 높고 모바일 인터넷 이용에 대한 적극적 태도도 높으며, 모바일 콘텐츠에 대한 이용도가 높을수록, 모바일 인터넷 이용에 대한 적극적 태도도 높다는 것을 확인하였다. 이러한 분석 결과는 모바일 콘텐츠의 활용, 적극적 태도에 개인 특성에 따른 격차를 파악하여 이를 완화시켜줄 정책에 활용하고자 한다.

Keywords

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