Korean Journal of Environment and Ecology (한국환경생태학회지)

Korean Society of Environment and Ecology (한국환경생태학회)
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A Study on Visitors' Differences of Satisfaction Level Due to Lifestyle in Bukhansan National Park, Korea

북한산 국립공원 탐방객의 라이프 스타일에 따른 만족도 차이에 관한 연구

  • Received : 2016.09.07
  • Accepted : 2016.10.28
  • Published : 2016.10.30
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Abstract

This study aims at analysing the differences on visitors' satisfactory level based-on personal lifestyles in a Korean national park. The lifestyles were classified and differences of satisfaction level among the groups were verified from a questionnaire survey in Bukhansan National Park, Korea. Lifestyles by the factor analysis, 5 factors were sorted. 4 clusters classified as the suitable clusters by clustering analysis. As a result from differences of satisfaction level on the lifestyle types, satisfaction level for each cluster has been shown to be statistically meaningful difference. Satisfaction level in active tendency cluster was the highest among the 4 cluster types(Social>Individual>Passive cluster). Satisfaction differences according to the lifestyles suggests that a fragmented approach is needed rather than an integrated approach for managing facilities and programs in Korean national park system.

본 연구는 국립공원 탐방객 개인의 라이프스타일에 따른 만족도 차이가 존재하는지에 대한 파악을 위해 수행되었다. 북한산국립공원 탐방객 대상의 자기기입식 설문조사를 통해 라이프스타일을 분류하고, 집단별 만족도 차이를 검증하였다. 탐방객 라이프스타일은 탐색적 요인분석 결과 5개 요인으로 구분되었으며, 이들 5개 요인을 이용하여 군집분석을 실시하여 4개의 군집이 적합군집으로 분류되었다. 라이프스타일에 따른 군집별 만족도 차이분석 결과, 각 군집별 만족도는 통계적으로 유의한 차이가 있는 것으로 나타났다. 군집유형 중에는 적극적인 성향집단에서 만족도가 가장 높게 나타났으며, 다음으로 사회적 성향집단, 개인적 성향집단, 소극적 성향집단의 순으로 만족도가 높게 나타났다. 이러한 탐방객 사회문화적 변수로서 라이프스타일 유형별 만족도 차이는 국립공원에서의 탐방객 관련 시설 및 프로그램 운영에 있어 전체 탐방객 대상의 통합적 접근 보다는 탐방객 유형별 세분화 접근의 필요성을 시사한다.

Keywords

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