한국산학기술학회논문지 (Journal of the Korea Academia-Industrial cooperation Society)

  • 제17권1호
  • /
  • Pages.710-716
  • /
  • 2016
  • /
  • 1975-4701(pISSN)
  • /
  • 2288-4688(eISSN)
한국산학기술학회 (The Korea Academia-Industrial cooperation Society)
권호 표지
DOI QR코드

DOI QR Code

O2O 비즈니스 활성화를 위한 동적 모바일 서비스 아키텍쳐

A Dynamic Mobile Service Architecture for Activating O2O Business

  • 김철진 (인하공업전문대학 컴퓨터시스템과)
  • Kim, Chul-Jin (Dept. of Computer Systems and Engineering, Inha Technical College)
  • 투고 : 2015.11.06
  • 심사 : 2016.01.05
  • 발행 : 2016.01.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

현재 사물인터넷 기술의 발전으로 언제 어디서나 지속적으로 고객과 상거래 기업이 연결되는 옴니채널 방식으로 비즈니스가 변화하고 있다. 본 연구에서는 옴니채널을 제공할 수 있도록 기업이 온라인 서비스를 통해 오프라인 매장으로 고객을 유도하여 O2O 비즈니스를 활성하기 위한 모바일 서비스 아키텍쳐를 제안한다. 제안하는 모바일 서비스 아키텍쳐는 고객에게 서비스를 제공할 때 커스터마이제이션 서비스를 이용하여 특화된 서비스가 가능한 동적 아키텍쳐를 제안한다. 제안하는 동적 모바일 서비스 아키텍쳐는 비콘 센서와 커스터마이제이션 프레임워크으로 구성된다. 사례연구에서는 동적 쿠폰서비스와 동적 광고 서비스를 제공하여 동적 모바일 서비스 아키텍쳐의 적합성을 검증한다.

Business is changing to Omni channel services for connecting customer and commerce enterprise anytime and anywhere continuously through the growth of IoT technology. This paper proposes a Mobile Service Architecture, which can provide an Omni channel, for activating O2O(Online to Offline) business to induce customers to visit offline stores through online services. A proposed Mobile Service Architecture proposes a Dynamic Architecture that can provide the specialized service using a Customization service when the service is provided to customers. The proposed Dynamic Mobile Service Architecture consists of a beacon sensor and customization framework. In the case study, the suitability of the Dynamic Mobile Service Architecture was verified by providing a dynamic coupon and advertisement service.

키워드

참고문헌

  1. Connecting lab, Mobile Trend 2015, Miraebook Publishing Co., 2015.
  2. Bluetooth Low Energy, https://developer.android.com, May 8, 2015.
  3. Beacon & Arduino, http://www.dfrobot.com/
  4. Estimote, http://estimote.com
  5. iBeacon, http://www.ibeacon.com
  6. Nearby, http://www.androidpolice.com
  7. Paypal Beacon, https://www.paypal.com/us/webapps/mpp/beacon
  8. D'souza D. F. and Wills A. C., Objects, Components, and Components with UML, Addison-Wesley, 1998.
  9. Rausch A. "Software Evolution in COMPONENTWARE Using Requirements/Assurances Contracts", Proceedings of the 22th International Conference on Software Engineering, 06/2000. DOI: http://dx.doi.org/10.1145/337180.337198
  10. P. America, H. Obbink, R. V. Ommering, F. V. D. Linden, "CoPAM: A Component-Oriented Platform Architecting Method Family for Product Family Engineering", The First Software Product Line Conference(SPLC), Kluwer International Series in Software Engineering and Computer Science, Denver, Colorado, USA, p.15, 2000. DOI: http://dx.doi.org/10.1007/978-1-4615-4339-8_9
  11. Matinlassi, Mari, Niemela, Eila & Dobrica, Liliana, "Quality-driven Architecture Design and Quality Analysis Method: A revolutionary initiation approach to a product line architecture", VTT publications 456, VTT Technical Research Center of Finland, (URL:http://www.inf.vtt.fi/inf/pdf/), Jan. 2002.
  12. Matinlassi, M., "Comparison of software product line architecture design methods: COPA, FAST, FORM, KobrA and QADA", In the proceedings of the 29th International Conference on Software Engineering, IEEE Computer Society, Washington Brussels Tokyo, Scotland, UK, May 26th - 28th 2004. pp. 127 - 136. DOI: http://dx.doi.org/10.1109/icse.2004.1317435
  13. Kim C. J., Lee S. H. and Cho E. S., "A Framework for Improving Reusability of Home Network System", Vol.1, No.2, ITIRC, Sep. 2008.