디지털융복합연구 (Journal of Digital Convergence)

  • 제14권1호
  • /
  • Pages.379-386
  • /
  • 2016
  • /
  • 2713-6434(pISSN)
  • /
  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
권호 표지
DOI QR코드

DOI QR Code

한국대학생의 스마트폰 게임 행위의 탐색: 간명성, 인지적 용이성, 인지적 즐거움, 플로우 및 이용의도를 중심으로

Exploring Korean Collegians' Smartphone Game Behavior: Focusing on Conciseness, Perceived Ease of Use, Perceived Enjoyment, Flow, and Intent to Use

  • 주지혁 (극동대학교 언론홍보학과)
  • Joo, Jihyuk (Dept. of Journalism & Communication, Far East University)
  • 투고 : 2015.11.14
  • 심사 : 2016.01.20
  • 발행 : 2016.01.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 현대인의 주요한 시간보내기 수단으로 자리 매김하고 있는 스마트폰 게임행위를 우리나라 대학생을 대상으로 경험적으로 탐색하였다. 스마트폰 게임은 작은 스크린 크기와 정교하지 않은 조작 인터페이스로 인해 컴퓨터 게임에 비해 이용자에게 불편한 게임이다. 이러한 불리한 상황을 극복하기 위하여 스마트폰 게임은 게임 인터페이스 설계에 있어서 간명성으로 대표되는 미니멀리즘적 요소를 도입하고 있다. 본 연구는 스마트폰 게임의 간명 성이 인지적 용이성, 즐거움, 플로우 및 이용의도에 어떠한 영향을 미치는지를 PLS(partial least square) 경로모형분석을 통해 탐색한다. 연구결과를 요약하면, 인지적 용이성-플로우 경로를 제외한 제안된 모든 가설들이 유의한 것으로 나타났다. 이러한 결과는 게임 개발에 있어서 이용자 편의 중심의 인터페이스와 이용자의 경험을 고려할 필요가 있 음을 말해준다. 마지막으로 미래 연구를 위한 함의와 제언을 제시하였다.

This study explored Korean college students' smartphone game behavior for the pastime. Smartphone games have weakness that is not appropriate for playing the game because of small screen and non-sophisticated interface for operation. To defeat the disadvantage, the games employed minimalism like conciseness or simplicity. The study explored how conciseness influences perceived ease of use, perceived enjoyment, flow, and intent to use the game through PLS path modeling. We found that every hypothesis except a path, perceived ease of use to flow, proved significant. This result means that smartphone game design should consider the interface of users' convenience and user experience practically. Finally, based on the findings, suggestions for future studies were discussed.

키워드

참고문헌

  1. H. Jo, "The situation of smartphone usage in Korea: Focusing on sex and age", Internet & Security, Nov., pp. 35-51, 2013.
  2. D.-H. Jo, B.-W. Lim, Y.-J. Cho, "Comparing user experience-based design and minimalism", The Journal of the Korea Contents Association, Vol. 8, No. 5, pp. 145-15, 2008. https://doi.org/10.5392/JKCA.2008.8.5.145
  3. Y.-K. Kim, "A study of the characteristics of minimalism on GUI in game", Cartoon & Animation Studies, No. 31, pp. 249-266, 2013.
  4. C. R. Wren, C. J. Reynolds, "Minimalism in ubiquitous interface design", Personal and Ubiquitous Computing, Vol. 8, No. 5, pp. 370-373, 2004. https://doi.org/10.1007/s00779-004-0299-2
  5. C. R. Wren, C. J. Reynolds, "Parsimony & transparency in ubiquitous interface design", in ADJUNCT PROCEEDINGS, 2002, p. 31.
  6. E. Oh, C. Kim, "A study on the characteristics of digital games affecting the flow, perceived enjoyment, and intention to use of digital games: concerning the users of paid and free games", The Journal of Internet Electronic Commerce Research, Vol. 9, No. 3, pp. 133-166, 2009.
  7. F. D. Davis, "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS Quarterly, Vol. 13, No. 3, pp. 319-339, 1989. https://doi.org/10.2307/249008
  8. V. Venkatesh, "Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model", Information Systems Research, Vol. 11, No. 4, pp. 342-365, 2000. https://doi.org/10.1287/isre.11.4.342.11872
  9. A. H. Segars, V. Grover, "Re-examining perceived ease of use and usefulness: A confirmatory factor analysis", MIS Quarterly, Vol. 17, pp. 843-851, 1993.
  10. E. Rogers, Diffusion of Innovations, 4th ed. N.Y.: Free Press, 1995.
  11. C.-H. Liao, C.-W. Tsou, Y.-C. Shu, "The role of perceived enjoyment and price perception in determining acceptance of multimedia-on-demand", International Journal of Business and Information, Vol. 3, No. 1, pp. 27-52, 2008.
  12. H. van der Heijden, "Factors influencing the usage of websites: The case of a generic portal in the Netherlands", Information & Management, Vol. 40, No. 6, pp. 541-549, 2003. https://doi.org/10.1016/S0378-7206(02)00079-4
  13. E.-H. Oh, C.-S. Kim, J.-J. Jung, "The influence of the characteristics of digital contents on the usage intention: Focusing on the customer types", Korean Journal of Business Administration, Vol. 22, No. 1, pp. 329-367, 2009.
  14. M. Csikszentmihalyi, J. LeFevre, "Optimal experience in work and leisure", Journal of Personality and Social Psychology, Vol. 56, No. 5, pp. 815-822, 1989. https://doi.org/10.1037/0022-3514.56.5.815
  15. C.-L. Hsu, H.-P. Lu, "Why do people play on-line games? An extended TAM with social influences and flow experience", Information & Management, Vol. 41, No. 7, pp. 853-868, 2004. https://doi.org/10.1016/j.im.2003.08.014
  16. M. Hajli, "An integrated model for e-commerce adoption at the customer level with the impact of social commerce", International Journal of Information Science and Management, Vol. 16, No. Special Issue, pp. 77-97, 2012.
  17. D. Gefen, D. Straub, M.-C. Boudreau, "Structural equation modeling and regression: Guidelines for research practice", Communications of the Association for Information Systems, Vol. 4, No. 1, p. Article 7, 2000.
  18. W. W. Chin, "Commentary: Issues and opinion on structural equation modeling", MIS Quarterly, Vol. 22, No. 14, pp. vii-xvi, 1998.
  19. J. Joo, "Exploring Korean collegians' social commerce usage: Extending technology acceptance model with word-of-mouth and perceived enjoyment", Journal of Digital Convergence, Vol. 12, No. 8, pp. 147-155, 2014.
  20. J. Joo, "Understanding Korean college students' social commerce behavior through an integrated model of technology readiness, technology acceptance model, and theory of planned behavior", Journal of Digital Convergence, Vol. 13, No. 7, pp. 99-107, 2015. https://doi.org/10.14400/JDC.2015.13.7.99
  21. H. Sun, P. Zhang, "Causal relationships between perceived enjoyment and perceived ease of use: An alternative approach", Journal of the Association for Information Systems, Vol. 7, No. 9, pp. 618-645, 2006. https://doi.org/10.17705/1jais.00100
  22. D. Choi, J. Kim, "Why people continue to play online games: In search of critical design factors to increase customers loyalty to online contents", Cyberpsychology & Behavior, Vol. 7, pp. 11-2, 2004. https://doi.org/10.1089/109493104322820066
  23. W. W. Chin, A. Gopal, W. D. Salisbury, "Advancing the theory of adaptive structuration: The development of a scale to measure faithfulness of appropriation", Information Systems Research, Vol. 8, No. 4, pp. 342-367, 1997. https://doi.org/10.1287/isre.8.4.342
  24. D. Gefen, D. W. Straub, "Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services", Omega, Vol. 32, No. 6, pp. 407-424, 2004. https://doi.org/10.1016/j.omega.2004.01.006
  25. B. H. Wixom, H. J. Watson, "An empirical investigation of the factors affecting data warehousing success", MIS Quarterly, Vol. 25, No. 1, pp. 17-41, 2001. https://doi.org/10.2307/3250957
  26. P. Chwelos, I. Benbasat, A. S. Dexter, "Research report: Empirical test of an EDI adoption model", Information Systems Research, Vol. 12, No. 3, pp. 304-321, 2001. https://doi.org/10.1287/isre.12.3.304.9708

피인용 문헌

  1. Understanding compulsive smartphone use: An empirical test of a flow-based model vol.37, pp.5, 2017, https://doi.org/10.1016/j.ijinfomgt.2017.04.009