Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
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Down jumpers using Ultra-light Fiber Materials about to Product Evaluation

초경량 섬유 소재를 사용한 다운점퍼에 대한 제품 평가

  • Ryu, Sin A (Dept. of Clothing and Textiles, Chungnam National University) ;
  • Park, Kil Soon (Dept. of Clothing and Textiles, Chungnam National University)
  • Received : 2015.07.27
  • Accepted : 2015.10.22
  • Published : 2015.10.31
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Abstract

This study is to survey the concept of ultralight down jumpers examine customers' knowledge about ultralight down jumpers, factor effect when purchasing them, and satisfaction level. The research method is to examine a survey of consumer evaluation about ultralight down jumpers using a questionnaire targeting 240 men and women in their 30s and 40s. The results of the study are as follows. The knowledge Customers have about ultralight down jumpers appeared low scores in most items; 62.1%9(2.28)) answered 'does not know' in the item of 'knows about the mixed composition rate of filler', 54.6%(2.49) answered 'does not know' in the item of 'knows about ultralight materials', and 52.5%(2.56) answered 'does not know' in the item of 'knows about filling rate'. The important factors to consider when purchasing were 'size and pattern'(4.34), 'color'(4.32), 'design and price'(4.30). About satisfaction, 66.7%(3.69) answered 'most satisfied' in the item of 'well-fitting(wearing) sensation' and 60.0%(3.63) answers 'satisfied' in the item of 'activity and easy-to-wear'.

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References

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