References
- Hyeon, S. E., Nowadays advertising features to attract consumers, Marketing 3:105-109 (1997).
- Park, S., A study on the effectiveness of advertising: The comparison between mature brand and new brand, Journal of Korean Marketing Association 14(4):179-200 (1999).
- Kim, D. H. and Lee, S. Y., Modeling the impact of feature advertising on sales to derive the optimal advertising interval, Journal of Korean Marketing Association 22(1):59-80 (2007).
- Ma, Y., Im, S. H., and Hong, J. H., The impact of flyer promotion on Chinese consumers' purchase intentions, Korea Research Academy of Distribution and Management Review 17(2):45-60 (2014).
- Yoon, S. L., Characteristics of commercial leaflets sandwiched in newspaper (Part 1) - The size and printing types of leaflets according to business, Journal of Korea TAPPI 45(6):55-63 (2013).
- Jo, N. S., Studies on the manufacture of newsprint with poplar(P. euramericana, I-475) RGP, Journal of Korea TAPPI 7(1):3-14 (1975).
- Yoon, S. L., Studies on the paper interior materials of tradition (Part 1) - Physical and strength properties of Changhoji, Journal of Korea TAPPI 43(3):80-87 (2011).
- Hijiya N., Coated paper and pigments (including filler): Current and future, Japan Journal of Paper Technology 44(11):18-30 (2001).
- Jeong, K. M. and Lee, Y. K., Influence of organic pigment addition on surface properties of coating layer, Journal of Korea TAPPI 36(2):47-53 (2004).
- Woo, J. M., Calendering type and its effect on paper properties, Journal of Korea TAPPI 38(2):72-86 (2006).
- Chung, J. K., Shin, D. S., and Lee, H. L., Development of paper coating technologies to prevent print mottle (II) - Optical properties of coating papers affected by coating pigment composition and coat weight, Journal of Korea TAPPI 29(1):26-35 (1997).
- Kim, S. K., Cho, B.-U., and Lee, Y. K., Studies on the aging behavior of coated paper (I) - Effect of latex on optical properties of coated paper during dry heat aging, Journal of Korea TAPPI 43(1):11-16 (2011).