DOI QR코드

DOI QR Code

Trend Analysis based Strategy Evaluation for Launch Vehicle Industry in Korea

한국의 우주발사체 산업 발전을 위한 우주발사서비스 시장진입 전략 평가

  • Hong, Seulki (Department of Aerospace Engineering, Korea Advanced Institute of Science and Technology) ;
  • Ahn, Jaemyung (Department of Aerospace Engineering, Korea Advanced Institute of Science and Technology)
  • Received : 2015.06.23
  • Accepted : 2015.08.26
  • Published : 2015.10.01

Abstract

This paper suggests the significant strategies and their priority to deal with space transportation market trends. First, market trends related with technical improvement and change in demand are analyzed by the literature research. The three key trends are obtained: 'Increasing Demand of High-Performance Launch Vehicles', 'Rising of Low-Price Launch Vehicles', and 'Rising of Dual/Multi-Launch'. And then, strategies for developing the launch vehicle industry in Korea are selected from several studies about commercialization of Korean launch vehicle. The strategies are evaluated by the experts through pairwise comparison matrix and the criteria for this process is how significantly does the strategy effect on the launch vehicle industry through market assessment. As a result, reliable order of priority among the strategies are obtained. Under the three key trends, strategy to enhance reliability is most important. And, strategy to have price competitiveness has secondary priority to deal with 'Rising of Low-Price Launch Vehicles' trend and 'Rising of Dual/Multi-Launch' trend. On the contrary, strategy of government's support is secondary under 'Increasing Demand of High-Performance Launch Vehicles' trend.

국가위상 제고와 국내 발사체산업 발전에 따른 경제 발전을 위하여 우주발사서비스 시장진입은 필수적이다. 발사체 개발의 후발주자로써 시장에 효과적으로 진입하기 위해서는 시장의 트렌드를 정확하게 파악하고, 체계적인 시장진입전략을 수립하여야한다. 본 논문에서는 세계 우주발사서비스 시장의 3가지 핵심트렌드(고성능의 대형 우주발사체 수요 증가, 저가형 우주발사체 증가, Dual/Multi-Launch 증가)를 도출하고, 각 핵심트렌드에 대응하기 위한 전략의 우선순위를 쌍대비교분석법을 통해 평가하였다. 그 결과 모든 트렌드 하에서 발사체 신뢰성 확보 전략이 가장 중요하며, 고성능의 대형 우주발사체 수요 증가 트렌드 하에서는 정부 지원 전략이, 저가형 우주발사체 및 Dual/Multi-Launch 증가 트렌드 하에서는 가격 경쟁력 확보전략이 두 번째 우선순위를 보였다.

Keywords

References

  1. N. Choi et al., The Entry Mode Strategy of KSLV-II(Korea Space Launch Vehicle-II) in the world Launch Service Market, Korea Aerospace Research Institute, Daejeon, 2014. 3, pp.110-123.
  2. J. Choi, J. Lim, J. Park, "Trend and Prospect of Commercial Space Launch Vehicle Development and Korea Strategy on Global Space Launch Service Market Entry", The Journal of Aerospace Industry, Vol. 77, 2013. 6, pp.53-65.
  3. O. Ahn, S. Lee, C. Lim, J. Ahn, S. Park, "Commercial aircrafts and commercial launch vehicles : A Study on the Market trends and Strategy for market penetration", Conference of The Korean Society for Aeronautical and Space Sciences, 2014. 4, pp.1037-1059.
  4. FAA Commercial Space Transportation (AST) and the Commercial Space Transportation Advisory Committe(COMSTAC), 2014 Commercial Space Transportation Forecasts, Federal Aviation Administration, Washington, 2014. 5.
  5. FAA, Commercial Space Transportation 2014 Year in Review, Federal Aviation Administration, Washington, 2014. 1.
  6. Ministry of Science, ICT and Future Planning, Medium-and Long-Term Plan for Space Development, Government of the Republic of Korea, 2013. 11.
  7. Futron Corportation, Furtron's 2014 Space Competitiveness Index, Futron, Washington, 2014.
  8. I. Moon, I. Moon, "Space Explore and Kerosene Engines of U.S.A", The Journal of Aerospace Industry, Vol. 76, 2012. 11, pp.57-81.
  9. Tomas L. Saaty, "How to make a decision: The Analytic Hierarchy Process", European Journal of Operational Research, Vol. 48, No. 1, 1990. 9, pp.9-26. https://doi.org/10.1016/0377-2217(90)90057-I