Journal of Digital Contents Society (디지털콘텐츠학회 논문지)

Digital Contents Society (한국디지털콘텐츠학회)
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A Plan to Maximizing the Visual Immersion of 3D Media Art

3D 미디어아트의 시각적 몰입감 극대화 방안

  • Kim, Ki-Bum (Chonnam National University Department of Cultural Studies) ;
  • Kim, Kyoung-Soo (Chonnam National University Graduate School of Culture)
  • Received : 2015.07.10
  • Accepted : 2015.08.31
  • Published : 2015.09.30
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Abstract

Recently, media art is transforming from analogue to 'digital', and from 2D to '3D'. In particular, the range of utilizing 3D Media Art is getting wider through merging with other genres of contents in the digital environments, such as Media façade, Hologram, Virtual reality, App application, and etc. Therefore, by referring to the 3D award-winning works of Pirx Ars Electronica, which are regarded as the most outstanding works of media art of today, factors that affect sensation of visual immersion have been analyzed, through which strategies for maximizing viewers' interests in media arts and heightening their emotions while viewing have been determined. Based on the findings of the study, it has been shown that such works of media arts that involve development of concepts with 'creativity' and 'variability' from the perspective of visual concept, such as 3D modeling and mapping, with 'consistency' through out all concepts, as well as the works with stronger 'restriction' of concept within its animation and postproduction, attracted more interests from the viewer. From the point of view with visual four steps in composition, positioning the change in quality of 3D 'shape' and 'material' following the four-step rule, and gradual increase of change in quantity within the 'number' and 'size', in addition to increased degree of systematization within the change in editing, such as the 'scene change', resulted in more heightened emotions from the viewer. Thus, in order to maximize sensation of visual immersion, strategies for 'developing 3D visual concepts' while 'synchronizing' them, as well as 'strengthening the four steps within 3D visual composition' while 'systematizing' them should be emphasized.

최근 미디어아트는 아날로그에서 '디지털'로, 2D에서 '3D'로 변모하고 있다. 특히 3D 미디어아트는 미디어파사드, 홀로그램, 가상현실, 앱어플리케이션 등의 디지털 환경에서 다양한 콘텐츠 장르와 융합하며 활용의 폭이 점차 넓어지고 있다. 따라서 현 시점에서 가장 우수한 미디어아트 작품으로 평가받고 있는 Pirx Ars Electronica의 3D 수상작들을 대상으로 '시각적 몰입감 요소'를 분석하여 미디어아트에 대한 관심을 집중시키고 감정을 고조시키는 방안을 찾아보았다. 연구 결과, 시각적 콘셉트의 관점에서 3D 모델링 및 맵핑 등 '창의성'과 '다양성'이 있는 콘셉트를 개발하고, 모든 콘셉트의 '일관성'을 유지하며, 애니메이션, 포스트프로덕션 등 콘셉트의 '제한성'을 강화할수록 미디어아트 작품으로 관심이 집중되었다. 시각적 기승전결 관점에서 3D '형태'와 '재질' 등의 질적 변화가 기승전결로 배치하고, '개수'와 '크기' 등의 양적 변화가 점층적으로 증가하며, '화면전환' 등의 편집 변화가 체계화할수록 감정이 고조된다. 결국 3D 미디어아트의 시각적 몰입감을 극대화하기 위해서는 3D 시각적 '콘셉트를 개발'하면서 '일치화'하고, 3D 시각적 '기승전결을 강화'하면서 '체계화'하는 전략이 필요하다.

Keywords

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