Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

Analysis on the Relationship between Each of the Steps in the Complex Shopping Mall Development

복합쇼핑몰 개발과정에서 각 사업단계간의 관련성 분석

  • Lee, Chan-Ho (Dept. of Business Administration, Pusan National University)
  • Received : 2015.06.03
  • Accepted : 2015.08.20
  • Published : 2015.08.28
Download PDF
⟨ Previous Next ⟩

Abstract

In the process of complex shopping mall development, all the steps (business planning step, pre-sale & completion step, management & operations step) head towards a consistent ultimate goal in an overall business perspective. In this study, we analyze using a structural equation model if an appropriate relations between each of the steps are formed to achieve the ultimate goal. In this study, we find a positive relationship between business planning step and pre-sale & completion step, and also find that for success pre-sale & completion, a faithful business plan is necessary. But we find no statistically significant relationship under significant level 0.05 among business planning step and management & operations step and the level of success, pre-sale & completion step and management & operations step and the level of success, management & operations step and the level of success. This suggests that each of the steps does not form a close relationship to achieve the consistent goal in the complex shopping mall development and each one is doing a short-sighted work for its own profit.

본 연구는 복합쇼핑몰 개발에 있어서 각 사업단계(사업기획단계, 분양준공단계, 관리운영단계)들이 개발사업의 전체적 관점에서 일관성 있는 최종 목적을 위해 그 연관관계가 목적달성에 적합하게 이루어지고 있는가에 대한 실태 분석을 목적으로 구조방정식모형을 이용하여 검정하였다. 분석결과 사업기획단계가 분양준공단계에 양의 영향을 미쳐, 성공적 준공 및 분양을 위해서는 사업기획이 충실히 준비되어야함을 알 수 있었다. 그러나 사업기획단계와 관리운영단계 및 성공정도, 분양준공단계와 관리운영단계 및 성공정도, 관리운영단계와 성공정도 간에는 유의수준 0.05하에서 통계적으로 유의한 관련성을 나타내지 않아서 우리나라 복합쇼핑몰 개발에서의 각 사업단계들이 프로젝트 전체적인 관점에서 일관성 있는 목표달성을 위해 긴밀히 연관되지 못하고 각 단계 자체만의 수익창출을 위해 근시안적으로 업무가 수행되고 있다는 점을 보여주었다.

Keywords

References

  1. Jung-Kwon Kim, A Study on the Factors Influencing the Steps of a Project Vitalize Complex Commercial Facilities, Master dissertation, pp. 2-68, Pusan National University, 2013.
  2. Mike E. Miles․Gayle Berens․Marc A. Weiss, Real Estate Development : Principles and Process, pp. 3-15, Urban Land Institute, 2005.
  3. Kweon-Chan Ha, Commercial Real Estate Development, p. 2, Dasan Publising Co., 2009.
  4. Dae-Soon Park, Case Study : A Study on Activation item of Commercial Facilities - focusing on Lafesta & Westerndom of Ilsan Newtown-, Ph.D. dissertation, pp. 103-109, Sejong University, 2012.
  5. Hong-Jin Kim, A Study on the Decision making of Mixed-use Retail Property Development and Operation Administration, Ph.D. dissertation, pp. 2-114, Jeonju University, 2011.
  6. Kyoung-Sun Yoo, The Key Strategy to the Success of the Urban Entertainment Center(U.E.C.), Master dissertation, pp. 4-126, Hongik University, 2012.
  7. Dong-Su Oh, Study on Alternative Measures to Vitalize "Urban Entertainment Center", Master dissertation, pp. 1-64, KonKuk University, 2012.
  8. Hye-Sook Kwon, Organizing the Factors of Visual Merchandising : In the Case of Commercial Complexes, Ph.D. dissertation, pp. 3-99, Chung Ang University, 2005.
  9. Jae-Tae Kim, A Study on the Relationship Structure of the Real Estate Development Project Partners ; Focused on Developer & Constructor, Ph.D. dissertation, pp. 3-138, KonKuk University, 2010.
  10. Jae-Kwan Shim, The Influence of Attraction Factors of Thematic Complex Shopping Mall on Customer Satisfaction and Revisit Intention-Focused on Times Square & Shinsegae Centumcity-, Ph.D. dissertation, pp. 102-158, Kwangwoon University, 2010.
  11. Yeon-Sun Kim, A Study on the Malling and CO-orientation between Manager and Customer adopting Q methodology, Master dissertation, pp. 16-100, Sookmyung Women's University, 2012.
  12. Hyun-Jin Jang, A Study on the Spatial Configuration Changes of Urban Complex Shopping Mall, Master dissertation, pp. 89-94, Kookmin University, 2012.
  13. Se-Jin Sim, Analysis on the Leisure Motivation and Satisfaction by Lifestyles - Based on Complex Entertainment Shopping Mall -, Master dissertation, pp. 68-86, Hanyang University, 2012.
  14. Seung-Hyun Koh, A Complex Entertainment Shopping Mall Plan in the Redevelopment Region of the Center of the City, Master dissertation, pp. 68-86, Hongik University, 2004.
  15. Dong-Ju Kim, Research on an Introduction Plan for Boosting U.E.C. Urban Commercial Facilities, Master dissertation, pp. 65-72, Jung Ang University, 2004.