DOI QR코드

DOI QR Code

Proposal Convergence profitable model of mobile games that utilize the mileage system

마일리지 시스템을 활용한 모바일게임의 융복합 수익모델 제안

  • Kim, Tae-Gyu (KwangWoon University, Graduate School of Information & Contents) ;
  • Heo, Tae-In (KwangWoon University, Graduate School of Information & Contents) ;
  • Jeong, Hyung-Won (KwangWoon University, Graduate School of Information & Contents)
  • 김태규 (광운대학교 정보콘텐츠대학원) ;
  • 허태인 (광운대학교 정보콘텐츠대학원) ;
  • 정형원 (광운대학교 정보콘텐츠대학원)
  • Received : 2015.04.29
  • Accepted : 2015.07.20
  • Published : 2015.07.28

Abstract

Mileage system in some online media, I have a lot of use. In addition, there are a lot of companies that are making money by using the mileage system. A mileage system is the first airline in such a way that the service in the late 1980s, many states now listed sungineung and features. In addition, there are many industries that reported good results using a mileage system used by carriers in other industries. However, mileage of the current game industry has not been introduced, it is not the service by using the concept of point returning to the user is purely a function of mileage. So a lot of developed payment systems in the mobile industry since 2010, proposed a better and more current online payment systems industry has an easy hybrid revenue model for mobile games service convergence mileage using this system.

일부 온라인 매체에서 마일리지 시스템은 많이 이용하고 있다. 또한, 마일리지를 시스템을 이용해 수익을 창출하고 있는 업체도 많이 있다. 마일리지 시스템은 최초로 1980년도 후반에 항공사에서 서비스를 했던 방식으로 지금은 많은 순기능들과 특징들이 나와 있는 상태이다. 또한 다른 산업분야에서 항공사에서 사용하는 마일리지 시스템을 이용해 좋은 효과를 보고 있는 산업도 많다. 하지만 현재 게임 업계의 마일리지는 도입되고 있지 않고 있으며 마일리지의 순기능인 사용자에게 돌아오는 포인트라는 개념을 이용해 서비스를 하고 있지 않다. 그래서 2010년 이후에 모바일 산업에서 많이 발달한 결제 시스템은 현재의 온라인 산업보다 더 좋고 쉬운 결제 시스템을 가지고 있으며 이러한 시스템을 이용해 모바일 게임에 마일리지 서비스를 융복합 수익모델을 제안하였다.

Keywords

References

  1. bae ok jin, Mobile games, was pulled revenue of PC online games.,etnews, http://www.etnews.com/20140619000235, 2014.06.19
  2. Kim Jin Kyu, The global success factors of Korean games, The Journal of Global Cultural Contents, Vol.6, pp.7-40, 2011
  3. appannie, http://www.appannie.com/apps/google-play/top/south-korea/, October 16, 2014
  4. lee jae sul, 'Eomjijok 'enthusiasm for mobile gaming, life expectancy is how much?, http://news.kbs.co.kr/news/NewsView.do?SEARCH_NEWS_CODE=2933012, september 19, 2014
  5. Increasing mobile gaming life, http://hrmac.tistory.com/1198, september 21, 2014
  6. Naver Knowledge Encyclopedia, Microtransaction
  7. Ralf C.Adam, "Going online : Moving from Boxed Titles to Free to Play". GDC, 2010.
  8. Gyuhwan OH, "Game Design Based on Micro-Transactions in Online Games", GDC, 2008
  9. John Smedleg, "Free to play : Driving the future of MMOs", GDC, 2012.
  10. Mitch Lasky, "The Rise of Free-to-Play Core Gaming", GDC, 2012.
  11. bBerman, B., "Developing an effective customer loyalty program", California Management Review, Vol. 49, No. 1, pp.123-148, 2006 https://doi.org/10.2307/41166374
  12. Gang ji hyeon, "A study on the effect of attributes of Mileage Program on brand loyalty", Hanyang University, 2008
  13. Oliver,R.L..A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of the Marketing Research, Vol. 17, pp.460-469, 1980 https://doi.org/10.2307/3150499
  14. Bolton, Ruth N. and James H. Drew, "A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes,", 1991
  15. Park, Kae-Jun, 'A Study on the Effect of Online Incentive on the Consumers Attitude Toward Purchasing', Hong-Ik University, 2002
  16. Naver Knowledge Encyclopedia
  17. Play NC Board of games that support the N-site shop "N-point" Search.