• Journal of Digital Convergence
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• v.13 no.8
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• pp.431-438
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• 2015

Smartphone is popularized, it is a lot of development of the mobile advertising industry, is born many types of mobile advertising. Many developers in the mobile game is the advertised profitable by using the SDK of service companies that service the advertising the launch of free games. Mobile IGA banner, front advertising, we use the ad in the three forms of the front video advertising, each of advertising, have advantages and disadvantages. Although many of the games currently use a full-page ad and front video ads, these ads profitable model is use the user game play time. In order to improve the disadvantage of this method, Commonly used to analyze the three ad revenue model, looking for the element, by using the research result of the previous studies, we have proposed a new advertising Convergence profitable models.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.455-461
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• 2015

while the mobile game is the publishing of KakaoTalk, mobile game industry, became the opportunity for more growth. However, after two years in service, this time in a number of games has a service Kakaogame, but out Profitable game is out steadily, as compared to the service game was in early Kakaogame many I was reduced. Everyone hurried game of in feature If you get a good game is depending of course also Profitable model. Although domestic mobile game is a lot of publishing of KakaoTalk, in order to the competition between the same kind of game because it is similar to everyone game, profit structure in the game is important. Under the paper to find a direction that can be maximized through the previous study the benefits of typical Profitable model used Kakaogame has been presented in the direction of a new Profitable model.

• Journal of Korea Entertainment Industry Association
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• v.6 no.4
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• pp.82-92
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• 2012

Recently people who enjoy social game via mobile devices significantly are increasing depending on the rapid adoption of smart phones and the development of the network such as LTE. Most of them are enjoying the casual gaming mobile social games that you are able to play easily, but social issues like health problems due to long play time are emerging. The users, however, do not last long because of the simplicity of the game, and there are few people who actually buy game items even though they play it long time. This study has been conducted aiming to overcome such difficulties. This study suggests ways to generate constantly revenue avoiding short-term box-office after the release of mobile social games based on the analysis for market trend and profitability of the mobile social game. In addition, by applying profitability model analyzed to Japan's most successful game practices, this paper suggests the concrete methods about the commitment of the users. For summarizing the main achievements of this paper, providing the latest market information about mobile social games, analysis of profitability, practical implications for the commitment of the users are presented.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.183-185
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• 2022

2022년을 기점으로 점점 더 커지는 모바일게임 시장에서 수익 창출을 위한 요소를 찾기 위해 참고 문헌과 함께 조사하였다. 기존 연구인 민동현의 논문에서는 13가지(자기 표현, 허영심, 스토리, 게임진행, 즐거움, 기회 제공, 실세계 반영, 경쟁심, 조작보정, 능력치 상승, 랜덤성, 광고활용, 현실 상품 판매 촉진)항목을 제시했으나 시기적, 상황적 차이에 의해 새로운 제안이 필요하다. 따라서 본 논문에서는 기존 연구를 바탕으로 10년 전과 달리 새로이 도출해야 할 요소를 3가지를 찾아 수익 창출을 위한 새로운 모델을 제시한다.

• Journal of Digital Convergence
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• v.13 no.7
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• pp.333-340
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• 2015

Mileage system in some online media, I have a lot of use. In addition, there are a lot of companies that are making money by using the mileage system. A mileage system is the first airline in such a way that the service in the late 1980s, many states now listed sungineung and features. In addition, there are many industries that reported good results using a mileage system used by carriers in other industries. However, mileage of the current game industry has not been introduced, it is not the service by using the concept of point returning to the user is purely a function of mileage. So a lot of developed payment systems in the mobile industry since 2010, proposed a better and more current online payment systems industry has an easy hybrid revenue model for mobile games service convergence mileage using this system.

• Journal of Satellite, Information and Communications
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• v.7 no.2
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• pp.42-46
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• 2012

This paper analyses technical and economical conditions which activate the use of mobile communication spectrum not to limit the growth of mobile broadband service because of mobile big data traffic and proposes the method which activate the use of mobile communication spectrum. To activate new mobile communication spectrum the expenditure and income of investment should be balanced. The activation of new mobile communication spectrum to process mobile big data traffic depends on technical and economical conditions, internal and external factors of service provider. The investment expenditure is relate to CAPEX, OPEX which is internal factors of service provider and to spectrum price which is external factor of service. The investment income is relate to tariff system which is internal factors of service provider and to spectrum neutrality which is external factor of service provider. The activation of new mobile communication spectrum can be implemented when the investment expenditure and investment income meet the balance including the spectrum price in the investment expenditure and the tariff system which is able to extend network and the income based on traffic increase by external contents in the investment income.

• Digital Contents
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• no.7 s.146
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• pp.22-27
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• 2005

게임의 패러다임이 2D에서 3D로 변화하면서 모바일게임 시장도 대규모 지각변동 조짐이 뚜렷해지고 있다. 그동안 모바일게임 업계와 유선 게임업계간의 분명한 구분이 있었는데 최근 이러한 영토구분이 허물어지고 있다. 모바일게임 업계와 유선 게임업계간의 제휴 및 독자적인 3D게임 개발 등 3D 모바일게임 시장을 차기 수익원으로 판단, 업체마다 고강도의 시장 대응전략을 마련 중이다.

• Digital Contents
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• no.2 s.129
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• pp.70-74
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• 2004

국내 모바일게임 시장은 분명 고성장중이다. 하지만 일부 업체를 제외하고 CP들의 열악한 상황은 나아지지 않았다는 지적이 나온다. 모바일게임 시장은 커졌는데 주체인 CP들은 더욱 어려워진 모순은 어떻게 설명돼야 할까. 답은 쉽다. 지금의 문제가 1년 전, 2년 전의 문제였기 때문이다. CP가 많아 경쟁은 치열하고, 수익성은 개선되지않고, 부익부빈익빈 현상도 여전하다. 국내 모바일게임 업계의 문제점을 살펴봤다.

• The Journal of the Korea Contents Association
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• v.7 no.5
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• pp.166-173
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• 2007

This study analyzed the valuation of stock market for marketability of mobile contents. We investigated, during the period of 2002 to 2005, the anormal returns of each firms which announced the launching of new mobile contents. As a result, we found statistically significant average abnormal return(AAR) at launching day of new mobile contents. And the meaningful average cumulative abnormal returns(ACAR) are observed during event period. Which means that the launching announcement of new mobile contents leads to statistically significant positive abnormal returns at stock market. Therefore, we concluded that stock market react immediately to new mobile contents, and which valuate only specific value but also implied value of contents.

• Digital Contents
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• no.10 s.137
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• pp.92-95
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• 2004

모바일게임에 대한 장밋빛 미래를 이야기하던 게 불과 몇 개월 전 일이었다. 잘 만든 모바일게임 하나로 몇 억원 정도의 수익을 거둬들이고,해외 수출에 있어서도 국내 기술이 충분히 승산 있게 판매되며, 모바일 전문 게임업체로 코스닥 등록을 추진하는 업체까지 생겼다. 모바일게 임은 관련 분야 종사업체들의 희망이기도 했다. 개발 기간이 다른 소프트웨어에 비해 길지 않으며, 약간의 기간은 있지만 현금결제가 매월 깔끔하게 정산되고, 생산라인만 요령껏 갖추면 양산 모델로까지 운영이 가능한 괜찮은 사업모델이었다. 변덕이 심해서일까? 요즘 언론에서는 입장을 바꿔서 모바일게임 콘텐츠 위기론을 이야기하곤 한다. 몇몇 대표적인 업체를 제외하고는, 심지어는 그러한 업체에 속하는 업체들 조차도 모바일게임 시장이 쉽지만은 않다고 한다(먹고살기 어렵다 내지 힘들어 죽겠다는 표현이 오히려 정확하긴 하다).