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An analysis on the Investment Determinants for Urban Business Hotel Development

도심 비즈니스호텔 개발사업의 투자결정요인에 관한 연구

  • Received : 2015.05.25
  • Accepted : 2015.06.19
  • Published : 2015.07.31

Abstract

As the demand for urban business hotel has increased in the recent years due to the sharp rise in overseas tourists, the potential of business hotel development has gained in financial attention for the real estate investment. However, its concept and business domain has not been defined, and none of investment guidance for the development has not been clarified. Accordingly, this report intends to define the concept of urban business hotel in perspective of real estate investment through prior case studies and literature review, and provide the structure of determinants which control its investment decisions. Furthermore, this study develops the weight of determinants depending on the type of investment, and evaluate the two actual projects in urban area of Seoul, differed from investment type: direct and indirect, based on AHP and Fuzzy methodologies. Research finding indicate that the financial factors affecting the sales and tour business condition factors are critical determinants regardless of investment type. And it is notable that the direct investment perspective pays more attention on the finance and investment associated determinants while the indirect one more focuses on the regional and environmental ones. From the analysis of case evaluation, it is also noteworthy that the direct investors turn out to be more conservative than indirect investors due to the risk of equity capital investment.

최근 한국을 찾는 관광객이 급격한 증가로 비즈니스호텔의 수요가 확대되며 부동산 투자대상으로서 관심이 증가하고 있으나,이러한 개발사업의 투자결정에 영향을 미치는 요인과 기준이 불분명한 실정이다. 이에 본 연구에서는 계층적분석기법과 퍼지기법을 활용하여 투자결정에 영향을 미치는 요인들을 투자자의 관점에서 조사하고자 한다. 따라서 투자자를 직접투자자와 간접투자자로 구분하여 차이점을 비교분석하고 이를 기준으로 실제 수행된 개발사례를 평가하여 시사점을 도출하였다. 분석결과, 투자결정기준별 중요도로 '보행/교통 접근성', '객실 점유율 및 실당 매출액', '외래 관광객 수와 관광업계 현황 등이 높게 나타났으며, 투자형태별로는 직접투자 경우가 금융구조 조건이나 투자리스크 항목들이 높게 나타나 자기자본을 투자하는 직접투자자는 외부자본으로 투자하는 간접투자기구 운용사 대비, 금융 및 투자조건 관련사항을 중시하며, 간접투자의 경우 입지 현황 및 사회입지적 환경과 관련한 항목들이 높게 형성되어 간접투자 특성상 투자자 모집을 위한 부동산의 환경과 가치에 더욱 중점을 두는 것으로 나타났다. 또한, 사례분석결과, 직접투자가 실제 투자에 따른 금융 보강이라는 측면에서 임차인의 신용도에 민감하며 자기자본을 투자해야 하는 특성상 간접투자보다 보수적으로 투자대상을 파악하는 것으로 나타났다.

Keywords

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