Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Effect of Sociocultural Attitudes toward Appearance on Appearance Concerns, Appearance Management Behavior, Appearance Complex, Face Satisfaction, and Body Satisfaction

외모에 대한 사회문화적 태도가 외모관심도, 외모관리행동, 외모콤플렉스, 얼굴만족도, 신체만족도에 미치는 영향에 관한 연구

  • Lee, Min Ji (Dept. of Fashion Design, Dongduk Women's University) ;
  • Chung, Sung jee (Dept. of Fashion Design, Dongduk Women's University) ;
  • Ahn, Mi sun (Dept. of Fashion Design, Dongduk Women's University)
  • 이민지 (동덕여자대학교 패션디자인학과) ;
  • 정성지 (동덕여자대학교 패션디자인학과) ;
  • 안미선 (동덕여자대학교 패션디자인학과)
  • Received : 2012.10.11
  • Accepted : 2015.03.24
  • Published : 2015.06.30
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Abstract

This study explored the effect of Sociocultural attitudes toward appearance on appearance concerns, appearance management behavior, appearance complex, face satisfaction, and body satisfaction. The sample of the study was women aged between 20 and 40 who live in Seoul or Gyeonggi-do. We used 292 questionnaires for the final statistical analysis. Data were analyzed by common factor analysis, and multiple linear regression using SPSS 12.0 / Windows. The results of the study are summarized as follows. First, Sociocultural attitudes toward appearance were classified into internalization and awareness, appearance management into weight control, hair care, make-up, and skin care, and appearance complex into complex from other people and complex from self. Internalization showed significant positive effects on appearance concerns, hair care, weight control, face satisfaction, and body satisfaction; however, there were negative effects on make-up, skin care, and complex from other people. Awareness showed significant positive effects on make-up skin care, weight control, and complex from other people; however, there were negative effects on appearance concerns, hair care, face satisfaction, and body satisfaction.

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