산업경영시스템학회지 (Journal of Korean Society of Industrial and Systems Engineering)

  • 제38권2호
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  • Pages.8-16
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  • 2015
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  • 2005-0461(pISSN)
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  • 2287-7975(eISSN)
한국산업경영시스템학회 (Society of Korea Industrial and System Engineering)
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게임화(Gamification)을 이용한 매장 관리 디자인 : 고객-매장관리자 협업모델

Design the Customer-Retailer Collaboration Model Using Gamification for In-Store Management

  • 백시현 (연변과학기술대학교 상경학부) ;
  • 원즈허주 (연변과학기술대학교 상경학부)
  • Paik, Sihyun (School of Business, Yanbian University of Science and Technology) ;
  • Wen, Zhezhu (School of Business, Yanbian University of Science and Technology)
  • 투고 : 2015.02.17
  • 심사 : 2015.03.27
  • 발행 : 2015.06.30
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초록

How to measure and evaluate the performance of managing a store? Although it is important for a retailer to execute good management in a store, there are few efficient measurement tools and methods for In-store management. Also few people are trying to deal with variety of goods (number of categories), depth of a catagory (number of stock-keeping units within a category), and stock level (the number of individual items of a particular SKU) in a store. To solve the problem, this paper suggests the Customer-Retailer Collaboration (CRC) model that utilizes Gamification. By embedding gaming elements, the store management activities can be viewed as more game-like processes. Customers find some problems they encountered in the store and send the related signals via mobile APP, and the relevant store personnel copes with the signals. As the return for their collaboration, they both will obtain points and badge. This paper designs the CRC model and shows the flow of the model briefly.

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참고문헌

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