References
- Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: The Free Brands.
- Brown, T. J., & Dacin, P. A. (1997). The company and the product: Corporate associations and consumer product responses. Journal of Marketing 61(January), 68-84.
- Bu, G. H. (1998). Corporate image and marketing strategy analysis using Q methodology. Public Relations Research, (2), 32-76.
- Cesare, D., & Michele, M. (2001). Is eco-labelling a reliable environmental policy measure? Environmental and Resource Economics, 18(1), 113-127. https://doi.org/10.1023/A:1011101604084
- Cherian, J., & Jacob, J. (2012). Green marketing: A study of consumers' attitude towards environment friendly products. Asian Social Science, 8(12), 117-125.
- Choi, B. C. (2000). Green consumerism by the ecolabelling schemes. Journal of Social Science, University of Ulsan, 10(1), 385-406.
- Choi, E. (2003). A study on eco friendly consumption behavior: Perception on eco-labelling. Unpublished master's thesis, Konkuk University, Seoul, Korea.
- Choi, E. G. (1996). Eco-label schemes of textile products related to strategy research. Korea Institute of Industrial Technology.
- Choi, E. K., Yu, U. S., & Park, Y. H. (2005). Fiber environment and the EU eco-label certification system understanding. Korea Institute of Industrial Technology, Fiber Technology and Industry, 9(1), 38-54.
- Choi, G. H. (2010). Study on environmental awareness and consumer behavior analysis and lifestyle characteristics of the green consumer. Unpublished master's thesis, Ewha Womans University, Seoul, Korea.
- Choi, S. A. (2010). A study on women consumers' lifestyle, awareness of importance and purchasing intentions for green products. Unpublished master's thesis, Ewha Womans University, Seoul, Korea.
- David, P., Kline, S., & Dai, Y. (2005). Corporate social responsibility practices, corporate identity, and purchase intention: A dual-process model. Journal of Public Relations Research, 17(3), 291-313. https://doi.org/10.1207/s1532754xjprr1703_4
- Dosi, C., & Moretto, M. (2001). Is eco labelling a reliable environmental policy measure? Environmental & Resource Economics, 18(1), 113-127. https://doi.org/10.1023/A:1011101604084
- Grewal, D., Krishnan, R., Baker, J., & Borin, M. (1998). The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions. Journal of Retailing, 74(3), 331-352. https://doi.org/10.1016/S0022-4359(99)80099-2
- Ha, D., & Koo, C. (2011). A study on the green consumer awareness' impact on green marketing and environmental consumer attitude. Journal of Business and Economics, 34(1), 58-78.
- Hong, Y. (2014). A study on the attitudes forwards upcycle fashion product: Focused on Korea college students. Unpublished master's thesis, Hansung University, Seoul, Korea.
- Hwang, B. I. (2004). The role of corporate associations in attitude toward brand and customers' relationship retention intention. The Korean Journal of Advertising, 15(4), 277-322.
- Hwang, Y. G. (2010). The influences of green marketing awareness on corporate image and purchase intention: Focused on fashion consumers of department stores in Korea. Unpublished master's thesis, Yonsei University, Seoul, Korea.
- Jeong, H. I. (2010). A study about the effect of ecolabeling on consumers' purchasing behavior: Focusing on the detergent for kitchen. Unpublished master's thesis, Hongik University, Seoul, Korea.
- Jung, H. J., & Kim, Y. M. (2010). The effect of the pro-baseball spectator's sponsor association on sponsorship response. Physical Sciences Research, 21(1), 984-996.
- Jung, H. S., & Yoon, H. H. (2010). The effects of corporate association in family restaurant upon trust, customer satisfaction, brand attitude and behavioral intention. Journal of Tourism and Leisure Research, 22(2), 283-302.
- Kim, D. T., & Kim, J. I. (2008). Dual path model between corporate associations and brand loyalty. Korea Marketing Review, 23(3), 141-162.
- Kim, D. T. (2009). The effects of corporate associations on perceived product quality and brand attitude. Journal of Marketing Management Research, 14(3), 23-47.
- Kim, J. I., & Shin, K. K. (2010). Consumer behavior analysis on carbon footprint labelling system. Environmental Policy, 18(1), 155-181.
- Kim, S. Y. (2010). A study on the environmental consciousness and behaviors of university students for construct eco-campus. Unpublished master's thesis, University of Seoul City, Seoul, Korea.
- Lee, J. S. (2011). Influence of corporate association of sports goods companies on brand image, brand trust, attitude toward brand, and brand loyalty. Unpublished master's thesis, Dankook University, Cheonan, Korea.
- Lee, M. Y. (2003). Study on the influence of corporate associations on product evaluations. Public Relations Research, 7(2), 246-284.
- Lee, S. E. (2008). The structural relations according to the VMD of clothes stores and brand awareness. Unpublished doctoral dissertation, Ewha Womans University, Seoul, Korea.
- Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate supported non-profits. Journal of Marketing, 68(October), 16-32. https://doi.org/10.1509/jmkg.68.4.16.42726
- Madrigal, R. (2000). The role of corporate associations in new product evaluation. Advances in Consumer Research, 27(1), 81-101.
- Maignan, I., & Ferrell, O. C. (2004). Corporate social responsibility and marketing: An integrative framework. Journal of the Academy of Marketing Science, 32(1), 3-19. https://doi.org/10.1177/0092070303258971
- Mohr, L. A., & Webb, D. J. (2005). The effects of corporate social responsibility and price on consumer responses. The Journal of Consumer Affairs, 39(1), 121-147. https://doi.org/10.1111/j.1745-6606.2005.00006.x
- Moon, S., & Lee, S. (2012). An analysis of influence factors on green purchase intention. Environmental Education, 25(3), 291-301
- Morwitz, V. G., & Schmittlein, D. (1992). Using segmentation to improve sales forecasts based on purchase intention: Which "intenders" actually buy? Journal of Marketing Research, 29(4), 391-405. https://doi.org/10.2307/3172706
- No, S. G. (2009). Green growth and environmental management. Seoul: Korea Institute of Business Management.
- Noblet, C. L., Teisl, M. F., & Rubin, J. (2006). Factors affecting consumer assessment of eco-labeled vehicles. Transportation Research Part D : Transport & Environment, 11(6), 422-431. https://doi.org/10.1016/j.trd.2006.08.002
- Park, S. (2011). A study on the state of affairs of green fashion marketing. Journal of the Korea Fashion & Costume Design Association, 13(2), 121-131.
- Park, S. I.(2010). A PLS path modeling approach on professional team associations, corporate associations, brand loyalty of professional baseball fan. Korean Journal of Physical Education, 49(2), 237-246.
- Park, Y., Lee, S., & Jang, W. (2012). A effect of ecolabel on product attitude and purchasing intention. The Korean Institute of Industrial Engineers Proceedings, 2012(5), 2054-2060.
- Rahbar, E., & Wahid, N. A. (2011). Investigation of green marketing tools' effect on consumers' purchase behavior. Business Strategy Series, 12(2), 73-83. https://doi.org/10.1108/17515631111114877
- Sen, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reaction to corporate social responsibility. Journal of Marketing Research, 38(2), 225-243. https://doi.org/10.1509/jmkr.38.2.225.18838
- Shin, J., & Shin, M. (2012). A segmentation study of the green consumer based on self-concept and green consumerism. Environmental Policy, 20(4), 1-36.
- Stern, N. H. (2006). The economics of climate change: The stern review. England: Cambridge University Press.
- Zhang, Y. Y. (2011). A study of influential factors of eco-labelling products in consumers purchase intention. Unpublished master's thesis, Chonbuk National University, Jeonju, Korea.