한국산학기술학회논문지 (Journal of the Korea Academia-Industrial cooperation Society)

  • 제16권5호
  • /
  • Pages.3087-3098
  • /
  • 2015
  • /
  • 1975-4701(pISSN)
  • /
  • 2288-4688(eISSN)
한국산학기술학회 (The Korea Academia-Industrial cooperation Society)
권호 표지
DOI QR코드

DOI QR Code

라이프스타일 특성에 따른 오가닉 의류제품 구매경험과 구매의도

College students' experience and intention to purchase organic clothes according to their lifestyle characteristics

  • 투고 : 2015.04.07
  • 심사 : 2015.05.07
  • 발행 : 2015.05.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구의 목적은 미래의 가장 중요한 소비자계층으로 부상할 대학생을 대상으로 오가닉 의류제품의 구매경험과 라이프스타일에 따른 오가닉 의류제품 구매의도를 파악하고자 하였다. 첫째, 조사대상자의 인구통계적 특성에 따른 오가닉 의류제품 구매경험의 차이에서는 거주지역을 제외하고 성별, 연령, 관련전공, 용돈, 수입에서 집단간 유의한 차이가 있는 것으로 나타났다. 둘째, 조사대상자인 대학생을 대상으로 라이프스타일 요인구조분석을 하였는데 "웰빙지향", "변화추구", "친환경주의", "유행혁신", "보수안전"의 가치관으로 나뉘어졌다. 셋째, 오가닉 의류제품의 "구매경험" 및 "비구매경험"에 따라 라이프스타일 특성의 하위 차원인 "웰빙지향", "변화추구", "친환경주의", "유행혁신", "보수안전"에 차이가 있는지 알아보고자 하였는데 "웰빙지향", "변화추구형", "친환경주의", "유행혁신"은 오가닉 의류제품의 구매경험집단이 비구매 경험집단보다 높게 나타났으며 모든 하위요인 집단들인 "웰빙지향", "변화추구", "친환경주의", "유행혁신", "보수안전"이 오가닉 의류제품 구매의도에 유의한 영향을 미치고 있는 것을 알 수 있다.

This study aims to examine the college students experience and intention to purchase organic clothes according to their lifestyle as the most promising consumer class in future. First, it was found that their experience to purchase organic clothes according to the subjects demographic characteristics showed significant differences in the categories of gender, age, related major, pocket money and income from except their residential areas. Second, factor structure analysis of their lifestyles was conducted and the factors analyzed were divided into "well-being orientation", "pursuit of changes", "eco-friendly view", "trend innovation", and "conservative security". Third, the present study examined differences in sub-dimensions of lifestyle characteristics such as "well-being orientation", "pursuit of changes", "eco-friendly view", "trend innovation", and "conservative security" depending on their experience or non-experience to purchase organic clothes and found that "well-being orientation", "pursuit of changes", "eco-friendly view", and "trend innovation" were higher in the group with experience to purchase organic clothes than in that with non-experience and it was known that all sub-factor groups including "well-being orientation", "pursuit of changes", "eco-friendly view", "trend innovation", and "conservative security" had a significant influence on intnetion to purchase organic clothes.

키워드

참고문헌

  1. Samsung design Institute, Organic Cotton market status and move direction, Available From: www.samsungdesign.net/report. (accessed Dec., 10, 2014)
  2. KOTRA, Hong Kong's textile market icons, 'Eco -Friendly', 2008.10.02, (accessed Dec., 23, 2014)
  3. H. J. Lee, A study on consumers' purchasing behavior for functional textile products, Unpublished master's thesis, Duksung Women's University, 2002.
  4. I. H, Beak, A study on the organic phenomenon in modern fashion, Unpublished master's thesis, Kookmin University, 2003.
  5. S. H. Kim,J. J Lee, H. S Jung, "A study on the sustainable fashion design by organic cotton", Journal of the Korean Society of Costume, 57(2), pp. 115-131, 2007.
  6. J. H. Yoo, Y. S. Park, "Analysis on the current status of product colors in organic cotton market", Korea Society of Color Studies, 24(1), pp.45-25, 2010. https://doi.org/10.17289/jkscs.24.1.201002.45
  7. J. E, Song, Research on baby/children's clothing with flowers as a motif -Using organic material, Unpublished master's thesis, Kookmin University, 2010.
  8. S. J. Kong, A study on the satisfaction, importance, perception of organic clothing goods, Unpublished master's thesis, Konkuk University, 2009.
  9. Y. H. Park, "A study on the appraisal standard for purchasing the clothing made of organic cotton and the post-purchase satisfaction and dissatisfaction. - Focused on the adult women in from their 20's to 50's", Journal of Fashion Business, 15(1), pp.50-62, 2011.
  10. E. S. Je, S. Y. Cheon, "Color Emotion Design for Developing Organic Cotton Fashion Products", Journal of Korea Design Forum, 35, pp.343-352, 2012.
  11. Lazer, W., Life Style Concepts and Marketing, in toward Scientific Marketing, ed., Stephen. A. Greyers(ed.), Chicago, IL:AMA, PP.130-139, 1963.
  12. Engel, J. F., Blackwell, R. D., Miniard, P. W., Consumer Behavior : Conceptual and Srtuceges, The Dryen Press, 1982.
  13. Gutman, J., Mills, Micheal k., "Fashion Life Style, Self Concept, Shopping Orientation and Store Patronage : An Integrative Analysis", Journal of Retailing, 58, pp.64-68, 1982.
  14. O. H. Lee, J. K. Kim, "A Study on the Japanese University Students' Clothing Buying Behavior according to Their Lifestyle", Journal of the Korean Society of Clothing and Textiles, 29(2), pp.298-306, 2005.
  15. K. A. Choi, M. K. Ko, S. J. Chung, "Middle Aged Women's Buying Behavior According to their Lifestyles", Journal of the Korean Society of Clothing and Textiles, 35(4), pp.385-395, 2011. DOI: http://dx.doi.org/10.5850/JKSCT.2011.35.4.385
  16. K. H. Kim, E. H. Park, C. S. Hwang, "Demographic Characteristics of Subgroup and Cosmetics Purchase Behavior on Fashion Lifestyle of male", Journal of the Korean Society of Clothing and Textiles(Confernce presentation), 2010(1), pp.146-147, 2010.
  17. G. E. Lee, Y. J. Lee, "Lifestyle and Clothing Purchase Behavior of 30-40's Single Women", Journal of the Korean Society of Clothing and Textiles(Confernce presentation), 2009(1), pp. 184-184, 2009.
  18. Y. J. Park, J. S. Hwang, "Use and Purchase Behavior of Climbing Wear based on the Consumer's Lifestyles", Journal of Korea Design Forum, 35, pp.291-307, 2012.
  19. S. Y. Jung, D. G. Kim, S. J. Jung, "Purchase Behavior of Eco-fashion Production on consumer's Lifestyle", Journal of the Korean Society of Clothing and Textiles(Confernce presentation), 2010(0), pp.116-116, 2010.
  20. S. J. Kong, A study on the satisfaction, importance, perception of organic clothing goods, Unpublished master's thesis, Konkuk University, 2009.
  21. Control Union, http://www.controlunion..com/ (accessed Dec., 28, 2014)
  22. Samsung design Institute, Organic Cotton market status and move direction, Available From: www.samsungdesign.net/report. (accessed Dec., 10, 2014)
  23. I. H, Beak, A study on the organic phenomenon in modern fashion, Unpublished master's thesis, Kookmin University, 2003.
  24. Kjune company, http://www.kjune.co.kr (accessed Jan., 10, 2015)
  25. H. R. Tack, A study on influencing variables of decision making process for well-being clothing goods, Unpublished master's thesis, Yonsei University, 2005.
  26. S. J. Kong, A study on the satisfaction, importance, perception of organic clothing goods, Unpublished master's thesis, Konkuk University, 2009.
  27. D. R. Ryu, "The Effects on the Green Consumption Behavior of University Students", Consumer policy and education review, 8(4), pp.1-24, 2012.
  28. S. J. Kong, A study on the satisfaction, importance, perception of organic clothing goods, Unpublished master's thesis, Konkuk University, 2009.
  29. H. R. Tack, A study on influencing variables of decision making process for well-being clothing goods, Unpublished master's thesis, Yonsei University, 2005.
  30. Y. J. Seo, E. J. Lim, "According to Lifestyle (VALS) Type of Consumer about Effect of Eco Consumption Practice Intention Research", Korea Environmental Policy and Administration Society (Confernce presentation, 2014.10), pp.17-35, 2014.
  31. N. Y. Jang, "Consumer Lifestyle and Attitude toward Environment-Friendly Fashion : An Exploratory Study", The Korea Society of Fashion Design, 8(1), pp.31-47, 2008.

피인용 문헌

  1. Tendency of Consumption and Safety Certification for Infant's Organic Cotton Apparel vol.39, pp.6, 2015, https://doi.org/10.5850/JKSCT.2015.39.6.924
  2. The Effects of Lifestyles on Pursuing Benefits and Purchase Intention of Athleisure wear vol.19, pp.6, 2017, https://doi.org/10.5805/SFTI.2017.19.6.723