Journal of the Architectural Institute of Korea Structure & Construction (대한건축학회논문집:구조계)

Architectural Institute of Korea (대한건축학회)
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Strengths, Weaknesses, Opportunities, and Threats Analysis of Korea Construction Companies in the Vietnam Market

베트남 건설 시장 진출을 위한 SWOT 분석

  • 김화랑 (서울과학기술대학교 일반대학원 건축과) ;
  • 장현승 (서울과학기술대학교 건축학부)
  • Received : 2015.03.05
  • Accepted : 2015.05.14
  • Published : 2015.05.30
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Abstract

SWOT model was used to develop strategies for the Korean construction firms in entering the construction market in Vietnam. Literature review, interview survey, official statistics survey and other research methods were utilized in order to extract internal and external environmental factors of both the firm and local area. By extracting strength, weakness, opportunity and threat factors, a total of 11 strategies were produced: three from SO(Strengths-Opportunities), ST(Strengths-Threats) and WT(Weaknesses-Threats) respectively, and two from WO(Weaknesses-Opportunities). The result of the study can be utilized as a basic data in developing a strategy for the Korean construction firms to penetrate into the construction market in Vietnam.

Keywords

Acknowledgement

Supported by : 서울과학기술대학교

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