Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

The Design of Conceptual Framework and Platform for Collaborative Innovation and Convergence

공동혁신과 융합을 위한 개념적 프레임워크 및 플랫폼 설계

  • Park, Young-Jae (Dept. of Management Information Systems, Tongmyong University)
  • Received : 2015.03.01
  • Accepted : 2015.05.20
  • Published : 2015.05.28
Download PDF
⟨ Previous Next ⟩

Abstract

Traditionally, the value of a product or service was provided to customers by the manufacturer. However, in modern society, participation of consumers in the production of goods and services is widely integrated into the general activities of corporations. Collaborative innovation refers to the company and customer working together in creating value with the customers participating in the designing, production, marketing, and sales of products. Accordingly, it would be ill-fitted to conduct collaborative innovation using previous business methods. Though collaborative innovation in the business sector is expected to increase, there are limits to its implementation at present. This study proposes framework in developing collaborative innovation-purpose business models and a conceptual platform for its execution.

전통적으로 제품이나 서비스의 가치는 생산자에 의해 고객에게 제공되었다. 그러나 현대에 와서는 제품이나 서비스의 개발에 고객들의 참여가 폭 넓게 이루어지고 있다. 공동가치창출과 같은 공동혁신을 통해 고객은 기업의 제품이나 서비스의 설계, 생산, 마케팅, 그리고 판매 등에 참여하여 새로운 가치를 창출하고 있다. 공동가치창출과 같은 공동혁신을 통해 생산자와 고객 간의 벽이 무너지고 있는 것이다. 정보기술의 발전으로 인해 고객의 경험을 공유할 수 있는 기회가 증가하고 있다. 공동혁신은 새로운 경영기법을 적용하는 것이 아니라, 기업 활동과 세부 업무 자체를 변화시키는 패러다임으로 기업 활동에 고객이 참여하여 새로운 가치를 창출하는 것은 기존 업무 프로세스로는 수행하기 어렵고, 업무 프로세스를 공동혁신 활동에 맞추어 새롭게 변화시켜야 한다. 본 연구에서는 공동혁신을 통해 새로운 비즈니스 모델을 개발하기 위한 프레임워크와 이를 위한 서비스 플랫폼의 개념적 모델을 제시한다.

Keywords

References

  1. K. Kim and S. Park, Methodology for Developing a Ubiquitous Business Model: Incorporating Co-Creation Experiences, The Journal of the Korea Contents Association, Vol. 9, No. 2, pp. 326-338, 2009. https://doi.org/10.5392/JKCA.2009.9.2.326
  2. S. G. Hong, H. J. Kim and H. R. Choi, The Conceptual Model of a SNS Platform for Co-creation, Journal of the Korea Industrial Information System Society, Vol. 17, No. 3, pp. 95-104, 2012.
  3. S. G. Hong, H. M. Lee, S. B. Lim and N. R. Kim Co-creation: Overview and Research Agenda, The Journal of Information Systems, Vol. 23, No. 1, pp.203-223, 2014. https://doi.org/10.5859/KAIS.2014.23.1.203
  4. P. Wiiliamson and A. De Meyer, Ecosystem Advantage: How to Successfully Hamess the Power of Partners, Califronia Management Review, Vol. 55, No. 1, pp. 24-46, 2012. https://doi.org/10.1525/cmr.2012.55.1.24
  5. C. K. Prahalad and V. Ramaswamy, The Future of Competition: Co-Creating Value with Customers, Harvard Business Press, USA, 2004.
  6. M. Rhodes, The co-creation spectrum, http://www.freshnetworks.com/blog/2008/08/the-co-creation-spectrum.
  7. H. Chesbrough, Open services innovation: Rethinking your business to grow and compete in a new era, San Francisco, CA: Jossey-Bass, 2011.
  8. R. Rothwell, Successful industrial innovation: critical facotrs for the 1990s, R&D Management, Vol. 22, No. 3, pp. 221-240, 1992. https://doi.org/10.1111/j.1467-9310.1992.tb00812.x
  9. S. M. Shafer, H. J. Smith, and J. C. Linder, The power of Business models, Business Horizons, Vol. 48, pp. 199-207, 2005. https://doi.org/10.1016/j.bushor.2004.10.014
  10. P. Timmers, Business Model for Electronic Markets, Vol. 8, No. 2, pp. 3-8, 1998. https://doi.org/10.1080/10196789800000016
  11. J. F. Rayport and B. J. Jaworski, e-COMMERCE, McGraw-Hill, 2002.
  12. R. Amit and C. Zott, Value Creation in e-Business, Strategic Management Journal, Vol. 22, pp. 493-520, 2001. https://doi.org/10.1002/smj.187
  13. C. K. Prahalad and V. Ramaswamy, The New Frontier of Experience Innovation, Sloan Management Review, pp. 12-18, 2003.
  14. C. K. Prahalad and V. Ramaswamy, Co-Creation experience: The nest practice in value creation, Journal of Interactive Marketing, Vol. 18, No. 3, pp. 5-14, 2004. https://doi.org/10.1002/dir.20015
  15. A. Hesmer, K. A. Hribernik, J. M. Hauge and K. D. Thoben, Supporting the ideation process by a collaborative online based toolset, International Journal of Technology Management, Vol. 55, No. 3, pp. 218-225, 2011. https://doi.org/10.1504/IJTM.2011.041948
  16. Y. C. Kim, Design and Implementation of Collaboration System Using Real-Time Web-Based Service and Groupware, Master Thesis, Seoul National University of Science & Technology, Seoul, Republic of Korea, 2010.
  17. Payne, A., Storbacka and P. Frow, Managing the co-creation of value, Journal of the academy of Marketing Science, Vol. 36, No. 1, pp. 83-96, 2009. https://doi.org/10.1007/s11747-007-0070-0
  18. S. Hong, S. Han, H. lee and J. Kim, The Conceptual Model for a Co-creation Platform, Journal of the Korea Industrial Information Systems Research, Vol. 19, No. 3, pp. 127-136, 2014. https://doi.org/10.9723/jksiis.2014.19.3.127
  19. S. G. Hong, H. M. Lee, S. B. Lim and N. R. Kim Co-creation: Overview and Research Agenda, The Journal of Information Systems, Vol. 23, No. 1, pp.203-223, 2014. https://doi.org/10.5859/KAIS.2014.23.1.203
  20. K. Nam, Y. J. Kim, M. S. Yim, N. H. Lee and A. R. Jo, Understanding the Relationship between Value Co-Creation Mechanism and Firm's Performance based on the Service-Dominant Logic, Asia Pacific Journal of Information Systems, Vol. 19, No. 4, pp. 179-200, 2009.
  21. R. K. Ryu, Case Study Research: Design and Methods, 3rd Ed. Sage: CA, 2003.
  22. A. Culter, Methodical failure: The Use of Case Study Method byPublic Relations Researchers, Public Relations Review, Vol. 30, pp. 364-375, 2004.
  23. My Starbucks Idea, http://mystarbucksidea.force.com
  24. Quirky, http://www.quirky.com
  25. 4food, http://4food.com
  26. W3C, Web Service Description Language: Core language, http://www.w3c.org/TR/2003/WD-wsdl12-20030611.
  27. R. T. Fielding, Architectural styles and the design of network based software architectures, Doctoral Dissertation, University of California, 2000.
  28. L. Olivia and L. Ceccaroni, REST Web Services in Collaborative Work Environments, Proceedings of the 12th International Conference of the Catalan Association for Artificial Intelligence, pp. 419-427, 2009.
  29. C. Pautasso, O. Zimmermann and F. Leyman, RESTful Web Services vs. "Big" Web Services: Making the Right Architectural Decision, Proceedings of the 17th International Conference on World Wide Web, pp. 805-814, 2008.