Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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Developing a Method for Diagnosing the Banking Industry

은행산업 진단방법론 개발

  • Park, Kyung-Bo (Dept. of Business Administration, Kyungnam University) ;
  • Hong, Jong-Yi (Dept. of Business Administration, Kyungnam University)
  • Received : 2014.07.29
  • Accepted : 2015.01.08
  • Published : 2015.01.31
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Abstract

The globalization of the banking industry has highlighted the importance of the internal stability of the banks. For internal stability, the efficiency and productivity of the bank becomes more important, and the bank must be improved. To improve the efficiency and productivity, a methodology for analyzing the current state of the bank's needs was made based on the BCC of DEA and the Malmquist productivity index. This model was developed as a diagnostic method that can analyze the efficiency and productivity of the bank. As a result of the analysis, the position of the bank and the position of the model studied were similar. The BCC-Malmquist model can be applied to the other areas and provide a management strategy.

은행 산업의 글로벌화에 따라 은행의 내실이 중요해지고 있다. 내실을 위해 은행의 효율 생산성이 중요해짐에 따라 은행은 이를 향상시켜야 한다. 효율 생산성을 강화시키기 위해 은행의 현 상황을 분석할 방법론이 필요하나 부족한 상태다. 따라서 본 연구에서는 효율성 측정방법론인 DEA중 BCC모델과 생산성 측정방법론인 Malmquist모델을 기반으로 하여 은행의 효율 생산적 위치를 분석할 수 있는 진단방법론을 개발하였다. 모델의 타당성을 검사하기 위해 2007년부터 2012년까지의 은행 데이터를 기반으로 조사 분석을 실시하였다. 분석결과 본 연구의 BCC - Malmquist모델과 당시의 은행위치가 유사함을 분석할 수 있었다. 또한 2012년의 데이터에 나온 결과 값을 바탕으로 2013-2014년에 각 은행이 취한 효율 생산성 향상 방법이 흡사함을 분석 가능하였다. 따라서 본 분석방법론은 은행의 효율 생산적 위치를 파악하기 용이하며, 타 분야에 적용함으로써 경영전략적 시사점을 제공가능하다 사료된다.

Keywords

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