Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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One-way vehicle relocate car-sharing system analysis : Revenue improvement verified in accordance with the event

One-way 차량 재배치 카셰어링 시스템 분석 : 이벤트에 따른 수익 개선 효과 검증

  • Kim, Woong (School of Industrial Management Engineering, Korea University) ;
  • Lee, Chul-Ung (School of Industrial Management Engineering, Korea University)
  • 김웅 (고려대학교 산업경영공학부) ;
  • 이철웅 (고려대학교 산업경영공학부)
  • Received : 2015.10.30
  • Accepted : 2015.12.04
  • Published : 2015.12.31
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Abstract

In this paper, One-way car-sharing System represents the verification system consider events in revenue effects. Revenue which the time and distance represented the graph, compare one-way vehicle relocate car-sharing system which proven in existing international papers with one-way vehicle relocate car-sharing system consider the event currently in the Korea. Especially, The maximum profit according to the distance and time were assessed through multiple linear regression analysis, and there are probable maximum loss allow for the maximum loss. The company suggested using the event as a discount coupon to customers through various marketing strategies, and then focused on increasing customer demand. So, Correlation analysis to determine the maximum revenue of the actual travel distance and time were carried out through Non-linear Regression.

본 논문에서는 편도(One-way)카셰어링 시스템을 중심으로 이벤트를 고려한 수익 개선 효과 검증을 나타내었다. 이동거리와 시간을 고려한 수익을 그래프로 나타내어 기존 해외 논문에서 검증되었던 One-way 차량 재배치 카셰어링 시스템과 현재 우리나라에서 시행되는 이벤트를 고려한 One-way 차량 재배치 카셰어링 시스템을 비교 분석하였다. 특히, 이동거리와 이용시간에 따른 최대수익을 다중선형회귀분석방법을 통해 평가하였으며, 최대손해액을 고려한 최대추정손실을 나타내었다. 이를 통해 기업이 고객들에게 다양한 마케팅 전략으로 이벤트를 활용한 할인쿠폰을 제시하여 이용고객 수요를 늘리는데 초점을 두었다. 뿐만 아니라 비선형 회귀분석을 통해 실제 이동거리와 시간에 따른 최대수익을 결정하는 상관관계 분석을 보여주고 있다.

Keywords

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