Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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The Effects of Performance of Public Health Services and Personal Characteristics on Community Image of Public Hospitals

공공보건의료사업 수행과 주민특성이 공공병원 이미지에 미치는 영향

  • Received : 2015.06.11
  • Accepted : 2015.09.11
  • Published : 2015.09.30
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Abstract

This study purposes to identify the effects of performance of public health services (PHS) and personal characteristics on community image to public hospitals. The subjects of this study were 33 public hospitals and 1,789 community residents. The data of '2011 Public hospital evaluation programme' were utilized in this study. The personal characteristics consisted of nine items which were gender, age, education, occupation, monthly incomes, medical security, use experience, health state, and location type. The PHS performance consisted of five items which were number of doctors, number of nurses, total number of staff, budget per 1,000 community residents, and amount of activities per 1,000 community residents. The cronbach's alpha of community image instrument was 0.916. As the results of logistic regression, the significant variables of community image, were age (OR=0.34, 95% CI=0.19-0.60), education (OR=3.03, 95% CI=1.60-5.76), use experience (OR=0.57, 95% CI=0.40-0.81), health state (OR=0.69 95% CI=0.49-0.96), location type (OR=2.10, 95% CI=1.11-3.99), and amount of activities per 1,000 community residents (OR=0.58, 95% CI=0.35-0.96). Community image is very important to public hospitals. The workforce and budget related PHS were significantly demanded to improve community image. The Central and Local government should support to public hospitals to perform PHS effectively.

본 연구는 33개 공공병원을 대상으로 공공보건의료사업 수행관련 특성과 관할 지역주민의 특성에 따른 지역주민 이미지와의 관련성을 분석한 상관관계 조사연구이다. 본 연구에서 활용된 자료는 보건복지부에서 수행한 '2011년 지역거점 공공병원 운영평가'를 통해 수집된 이차자료 중 본 연구의 목적에 부합하는 자료를 일부 추출하여 수행기관의 승인을 득한 후 활용하였다. 연구대상자는 114에 등록되어 있는 해당지역 주민들로, 연구의 목적에 대한 설명을 제공한 후 참여를 허락한 지역주민을 대상자로 하였다. 자료수집 기간은 2011년 3월~9월까지였다. 본 연구에 참여한 최종 대상자 수는 총 1,789명으로, 남자 891명(49.80%), 여자 898명(50.20%)이었다. 본 연구 대상자의 일반적 특성별로 공공병원에 대해 긍정적 이미지군과 부정적 이미지군 간에 유의한 차이를 보인 변수는 연령(p<.001), 최종 교육형태(p<.001), 직업유무(p<.05), 월평균 수입(p<.001), 1년 이내에 해당 공공병원 이용경험 여부(p<.001)이었다. 공공병원에 대해 지역주민 이미지에 유의한 영향을 미치는 변수는 연령(OR=0.34, 95% CI=0.19-0.60), 최종 교육형태(OR=3.03, 95% CI=1.60-5.76), 최근 1년 이내 해당 공공병원 이용경험(OR=0.57, 95% CI=0.40-0.81), 건강수준(OR=0.69, 95% CI=0.49-0.96), 거주 지역유형(OR=2.10, 95% CI=1.11-3.99), 지역주민 1,000명당 공공보건의료사업 실적(OR=0.58 95% CI=0.35-0.96)으로 나타났다. 중앙정부와 광역정부, 지방정부는 공공병원으로 하여금 공공보건의료사업을 원활히 수행할 수 있도록 제도적, 재정적으로 꾸준히 지원해야 할 것이다. 아울러 공공병원도 지역주민이 원하는 바를 지속적으로 확인하고 이를 공공보건의료사업 서비스 개선에 반영하여 공공기관에 대한 긍정적 이미지가 지역주민들에게 형성될 수 있도록 노력해야 할 것이다.

Keywords

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