Journal of Digital Contents Society (디지털콘텐츠학회 논문지)

Digital Contents Society (한국디지털콘텐츠학회)
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A Study on the factor influencing to smartphone adoption in digital era: Focused on foreign students in Korea

디지털미디어 시대 스마트폰 채택 요인에 관한 연구: 국내 외국인 유학생을 중심으로

  • Nam, Chong-Hoon (Dept. of Masscommunication, Catholic University of Daegu)
  • Received : 2015.10.05
  • Accepted : 2015.10.30
  • Published : 2015.10.31
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Abstract

This study focused on smartphone adoption of foreign students who are studying in Korea in digital media era. Smartphone is not only new media but also social media. Based on former research, factor for smartphone adoption of foreign students will be analyzed. Based on TAM theory technological attribute, individual attribute and social attribute were taken out as independent variables. Perceived ease of use and perceived usefulness are applied as mediator variables. In conclusion, some hypotheses for example service quality and individual attribute are rejected as variables which influence positively to mediator variable perceived easy of use. For the next research more various variables and nationwide sampling will be needed.

본 논문은 디지털미디어 시대의 아이콘인 스마트폰 채택 원인을 알아보고자 하였다. 스마트폰과 같은 미디어는 첨단 기기인 동시에 사회적 미디어이기도 하다. 스마트폰에 대한 채택 요인은 이미 연구가 되어져왔고 이를 토대로 국내 외국인 유학생들의 스마트폰 채택 요인도 유추해볼 수 있을 것이다. 본 연구는 정보기술수용모델 이론에 근거해서 스마트폰의 기술적 속성과 개인적 속성 그리고 사회적 속성을 독립변인으로 도출하였다. 매개변인으로는 지각된 용이성과 지각된 유용성을 적용하였다. 연구 결과 기술적 속성 중 서비스 품질과 개인적 속성 중 혁신성 등은 기존 이론과 달리 지각된 용이성 및 지각된 유용성에 긍정적인 영향을 미치지 않는 것으로 나타났다. 이는 스마트폰이 이미 익숙한 사회적 미디어라고 할 수 있겠다. 후속 연구를 위해서 다양한 변인의 적용 및 전국 단위의 샘플링을 통해서 보다 객관적인 연구를 하면 스마트폰과 같은 새로운 미디어의 채택 요인을 보다 정교하게 해석할 수 있을 것이다.

Keywords

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