Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Analysis on Management Consulting Effect of a Bank on Client firms: Empirical Case Study Focused on Ante-Post Bank Consulting Effect Comparison

은행 경영컨설팅의 효과에 관한 실증연구 -A은행 사례를 이용한 컨설팅 전후 효과 비교 중심-

  • Yang, Yong-Hyeon (Dept. of Knowledge Service & Consulting, Hansung University) ;
  • You, Yen-Yoo (Dept. of Knowledge Service & Consulting, Hansung University)
  • 양용현 (한성대학교 지식서비스&컨설팅학과) ;
  • 유연우 (한성대학교 지식서비스&컨설팅학과)
  • Received : 2014.08.21
  • Accepted : 2014.11.20
  • Published : 2014.11.28
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Abstract

To provide evidence of bank's management consulting effect on client firms' performance and contribution to the bank, this study adopts Matching Sample Design and OLS regression using financial and consulting data from A Bank, which allowed us for empirically testing bank's management consulting effect on client firms. Specifically, We examine difference between ante-post performance of consulting client firms and difference between performance of consulting client firms and the other client firms. Empirical results show that management consulting by a Bank can increase interdependency, while It does not cause significant improvement of growth, activity, and profitability. This result provides further understanding of effect of management consulting by a bank on consulting client firms and some implication which banks should consider for management consulting.

본 연구에서는 은행의 경영컨설팅과 수진기업의 경영성과 및 은행기여도를 분석함으로써 은행과 고객기업의 상생을 위한 방안으로써 경영컨설팅의 중요성 및 문제점을 제시하여, 은행컨설팅의 발전방향에 대한 이론적 기초를 제공하고자 하였다. 은행 컨설팅의 효과로는 수진기업의 경영성과와 은행기여도를 이용하였다. 분석결과 은행의 경영컨설팅 이후 은행과 수진기업의 상호 의존성이 증가하였으나, 수진기업의 수익성 등 경영성과에 일관적으로 유의한 영향을 미치지 못하였으며, 미수진기업과 비교하였을 때 성과가 유의하게 차이가 없는 것으로 나타났다. 이는 지금까지의 은행 컨설팅이 은행과 여신 자산인 대출기업의 정보비대칭을 감소시키는데 기여하였으나, 실질적인 경영성과의 개선을 위하여 장기적인 관점에서의 계획과 노력이 필요함을 암시한다.

Keywords

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