Journal of Korean Society of Industrial and Systems Engineering (산업경영시스템학회지)

Society of Korea Industrial and System Engineering (한국산업경영시스템학회)
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A Study on the Effects of the Market Orientation on Enterprise Management Performance : Focused on the Manufacturer in the Small Businesses

시장지향성이 기업경영성과에 미치는 영향에 관한 연구 : 중소기업 제조업체를 중심으로

  • Yeo, Hyeong-Un (Department of Industrial and Management Engineering, Incheon National University) ;
  • Chung, Young-Bae (Department of Industrial and Management Engineering, Incheon National University)
  • 여형운 (인천대학교 산업경영공학과) ;
  • 정영배 (인천대학교 산업경영공학과)
  • Received : 2014.05.08
  • Accepted : 2014.08.14
  • Published : 2014.09.30
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Abstract

The purpose of this study is to present the Market Orientation affects to Enterprise Management Performance. In order to carry out this research, we obtained 212 survey sheets and inspected ten assumptions based on the reliability, validity of the questionnaires. The results of regression analysis are summarized as follows; First, the factor of Market Orientation, intelligence generation, doesn't influence on the Enterprise Management Performance significantly. Second, the element of Market Orientation, information dissemination, doesn't have an important effect on the Enterprise Management Performance. Finally, the requisite of Market Orientation, information response, affects to Enterprise Management Performance significantly. Based on the results, the parts with intelligence generation and information dissemination will be improved in the manufacturer of the small businesses.

Keywords

References

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