East Asian Journal of Business Economics (EAJBE) (동아시아경상학회지)
- Volume 2 Issue 2
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- Pages.53-57
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- 2014
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- 2288-2766(eISSN)
DOI QR Code
Evaluate Role of Negative Emotions effect in Advertising
- Khorvash, Mahdi (Department of Consoling and Psychology Islamic Azad University)
- Received : 2014.03.13
- Accepted : 2014.06.30
- Published : 2014.06.30
Abstract
Persuasive emotion advertising has great effect on attention and motivation. The using of negative emotions has been an interest in consumer psychology and advertising. This is because emotions place impact on consumers, attention and decision making. Emotions are also believed to cretin evoke brand name from memory. This paper presents the evidence for the impact of negative emotions by comparing then greater with positive emotions advertising.