대한안전경영과학회지 (Journal of the Korea Safety Management & Science)

  • 제16권3호
  • /
  • Pages.421-432
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  • 2014
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  • 1229-6783(pISSN)
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  • 2288-1484(eISSN)
대한안전경영과학회 (Korea Safety Management & Science)
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바이즈만의 길 찾기 요소와 방문객 만족도와의 관련성 분석 -서울 역사박물관을 중심으로-

Analysis of Correlation G. D. Weisman's Way Finding Elements and Visitor Satisfaction -Focus on Seoul Historical Museum-

  • 김형준 (서일대학교 산업시스템경영과)
  • 투고 : 2014.07.03
  • 심사 : 2014.09.11
  • 발행 : 2014.09.30
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초록

This study is intended to analyze the relation between G. D. Weisman's Way finding 4 elements the accessibility and efficiency of consumers as to eternal area for Seoul historical museum. The findings are summarized as the following three aspects. First, G. D. Weisman's Way finding element introduced in this study had a significant impact on visitor satisfaction.. It leads to the following conclusion: The higher the impact is, the greater accessaccessibility and efficiency are. Second, among 4 elements, the factor that had the biggest impact on the accessibility was 'visual-perceptual accessibility'. Thus, 'visual-perceptual accessibility' should be considered first to boost the accessibility to consumers. Third, among 4 elements, the factor that had the biggest impact on the efficiency was 'sign system'. Thus, 'sign system' should be considered first to boost the efficiency to consumers.

키워드

참고문헌

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