The Korean Journal of Community Living Science (한국지역사회생활과학회지)

The Korean Society of Community Living Science (한국지역사회생활과학회)
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Effects of Fit-Related Factors and Clothing Evaluation Criteria on Clothing Satisfaction

맞음새 관련 요인과 의복평가기준이 의복만족도에 미치는 영향 -체형, 치수중요성, 활동중요성을 중심으로-

  • Park, Sun-Mi (Dept. of Fashion Design, Konkuk University Glocal Campus) ;
  • An, Eun-Jeoung (Dept. of Fashion Design, Konkuk University Glocal Campus)
  • 박선미 (건국대학교 패션디자인전공) ;
  • 안은정 (건국대학교 패션디자인전공)
  • Received : 2014.08.10
  • Accepted : 2014.09.24
  • Published : 2014.09.30
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Abstract

This study was explored the relationship of fit-related factors and, clothing evaluation criteria to clothing satisfaction. A total of 247 completed responses were obtained from a convenient sample of female students in their twenties. The statistical analysis methods included factor analysis, an ANOVA, and a multiple regression analysis. First, clothing evaluation criteria included practicality, product trait, and symbolism. Second, a comparison of clothing evaluation criteria and clothing satisfaction in groups divided by fit-related factors showed significant differences. In particular, the fat body type group showed higher level of the product trait and the thin body type group showed lower level of clothing satisfaction. The high activity group showed higher levels of clothing evaluation criteria and lower level of clothing satisfaction. Third, body type perception (-) and activity importance (-), fit-related factors, and practicality (+), clothing evaluation criterion had significant effects on clothing satisfaction. Therefore, These results suggest that fashion firms should make efficient use of fit-related factors and clothing evaluation criteria to enhance consumers' clothing satisfaction and to stimulate their purchase intention toward fashion goods.

Keywords

References

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