Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
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An Analysis of Willingness to Pay for Agricultural Experience of Daegu Urban Agriculture Park

대구 도시농업공원 농업체험에 대한 적정 체험금액분석

  • Lin, Qing-Long (Dept. of Agricultural and Forestry Economic Management, Yanbian Univ.) ;
  • Lee, Soon-Seok (Dept. of Agricultural Industry, Kyungpook National Univ.) ;
  • Jang, Woo-Whan (Dept. of Agricultural Economics, Kyungpook National Univ.)
  • 임청룡 (연변대학교 농림경제관리학과) ;
  • 이순석 (경북대학교 농산업학과) ;
  • 장우환 (경북대학교 농업경제학과)
  • Received : 2014.04.30
  • Accepted : 2014.09.09
  • Published : 2014.09.30
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Abstract

As a rise in national income has resulted in the growth in tourism demand, many studies on developing and managing tourism resources were publicized. In this context, this study was conducted to analyze the demand and willingness to pay(WTP) using contingent valuation method for agricultural experience of Daegu Urban Agriculture Park and to suggest a proper participation fee. The survey targeting Daegu citizens was performed, and we obtained 346 valid samples. We carried out the logistic analysis and figured out that sex, age, education and alienation area for urban agriculture affected to probability of agricultural experience participation. As the result of estimating willingness to pay(WTP), the measured range with this samples was from 6,052 to 16,436won. Finally, we also attained 25,000won as the proper participation fee which enables maximum revenue by conducting the scenario analysis. These findings are important in setting up the construction plan and pricing the appropriate participation fee for Daegu Urban Agriculture Park.

Keywords

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