Journal of the Korea Furniture Society (한국가구학회지)

Korea Furniture Society (한국가구학회)
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A Study on Quality Control which is Expressed in Advertisement of Residential Beds

침대 광고에 표현된 품질관리 요소에 대한 연구

  • Rim, Kwang Soon (Department of Furniture Interior Design, Kyungmin College) ;
  • Kim, Jong Kuk (Department of Architecture Interior, Kyungmin College) ;
  • Choi, Joon Oh (Department of Architecture, Shinansan University)
  • 임광순 (경민대학교 가구인테리어디자인과) ;
  • 김종국 (경민대학교 건축인테리어과) ;
  • 최준오 (신안산대학교 건축과)
  • Received : 2014.06.17
  • Accepted : 2014.07.18
  • Published : 2014.07.25
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Abstract

Advertising provides consumers with information about products, purchasing effect and criteria. Advertising of the domestic bed companies started in the 1990's and each company focused on publicizing its brand. As the times change, however, they begin to express the quality-property which consumers demanded in the advertising. This research examined the advertising trends in the domestic and foreign bed companies. Also, it presents how the quality control (QC) is reflected on the advertising of the domestic and foreign bed companies. As a result of the analysis on bed-advertising of them, the things mostly represented as a determinant of product quality are performance, shape/quality, recognition and reliability. On the side of consumers, however, service, durability and stability are mirrored in the advertising and help choose the products as the determinants.

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