Journal of Digital Contents Society (디지털콘텐츠학회 논문지)

Digital Contents Society (한국디지털콘텐츠학회)
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A Study on the Proposal of Spiral Evolution Model of IPTV, M-IPTV, OTT & Smart Media focusing on Exploration & Exploitation Theory

IPTV, M-IPTV, OTT, 스마트미디어 진화단계에 관한 탐색과 활용관점의 Spiral 모형 연구

  • 이상호 (경성대학교 디지털미디어학부, 디자인&문화콘텐츠연구소) ;
  • 김재범 (성균관대학교 경영학부) ;
  • 김영범 (A&Lab 연구원, KT)
  • Received : 2014.02.02
  • Accepted : 2014.03.08
  • Published : 2014.06.30
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Abstract

This study proposes the evolution model of emerging media platform including smart media (M-IPTV, Smart TV) and IPTV, through a spiral evolution model based on the theory of the exploration & the exploitation. Authors suppose that the IP media evolved from IPTV technology, evolution of which has come through the development model of serial circular process. For explanation of this evolution, we propose the research model integrating the spiral model and the exploration & exploitation theory. Researchers define the smart media as the evolved media from IPTV, through this proposed model. We expect this model to be the theoretical base of media regulation and setting direction of future media service. Thus, this research are summed up as follows. To begin with, we classify the evolutionary stage of IPTV from the view points of service feature, regulation frame and technological characters. Secondly, we organize and confirm the research model of IPTV evolution through case analysis of the 3 cycles of each evolutionary stage. As a result, discussion of this study helps understanding mobile IP media and smart media as a post IPTV and leads the solution of various regulation issues and the development of the innovative media service and content. In addition, it can guide the government for the evolutionary direction to promote the media and the content industry.

본 연구는 새롭게 등장하는 미디어 플랫폼인 스마트미디어(Mobile IPTV, OTT, 스마트TV)와 IPTV의 진화모형을 제안하고 있으며, 서비스 진화의 과정을 탐색과 활용이론을 바탕으로 나선형 모형으로 설명하고자 한다. 연구자는 IP방식 미디어는 IPTV에서 진화한 것이며, IPTV가 순환적인 프로세스의 발전모형을 거치면서 진화하였다고 가정한다. 이를 설명하기 위해 연구자는 나선형모형과 탐색과 활용이론을 접목하여 연구모형을 제안한다. 모형의 정성적 제안을 통해 연구자는 스마트미디어가 IPTV의 진화과정에서 발전된 미디어라는 점을 정리하고, 향후 미디어 규제 및 발전방향 설정의 이론적 근거가 될 것으로 기대한다. 연구자는 첫째, IPTV의 진화단계를 서비스의 형상과 규제/기술 측면에서 구분하고, 둘째, IPTV의 진화를 탐색과 활용이론을 접목한 Spiral 모형으로 3개의 사이클을 확인하고 정리한다. 결론적으로 본고의 논의는 IPTV 진화의 후속으로 등장하는 모바일 IP미디어와 스마트미디어에 대한 이해를 도울 것이며, 다양한 규제이슈의 해소와 혁신적 미디어 서비스의 개발을 이끌어낼 것이라고 본다. 또한 정부가 미디어와 콘텐츠 산업계의 발전을 위해 미디어의 진화방향을 설계하는 데 도움이 될 것이다.

Keywords

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