Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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Predictive Factors on Blood donation Intention and Behavior in College Students: Base on the Theory of Planned Behavior

계획된 행위이론에 근거한 대학생의 헌혈의도 및 헌혈행위 예측요인

  • Kim, Yu-Jeong (Department of Public Health, Graduate School Chonnam National University) ;
  • Choi, In-Hee (Department of Nursing, Gwangju Health University)
  • 김유정 (전남대학교 대학원 보건학 협동과정) ;
  • 최인희 (광주보건대학교 간호학과)
  • Received : 2014.04.18
  • Accepted : 2014.06.12
  • Published : 2014.06.30
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Abstract

This study examined the factors affecting blood donation intention and behavior in college students based on the theory of planned behavior. The subjects were 258 students from one college in G city, and the data was collected by a survey using self-administered questionnaires structured from June 3 to June 14, 2013. The data was analyzed using the SPSS 19.0 program, the variables affecting the blood donation intention were analyzed by stepwise multiple regression, and the variables affecting the blood donation behavior were analyzed by Logistic regression. The factors affecting the blood donation intention were in order the perceived behavioral control, attitude toward the behavior and subjective norm, and the explanatory power was 65.6%. In addition, the factor affecting the blood donation behavior was only the blood donation intention (OR=1.129, p=.010) except for perceived behavioral control. Therefore, the perceived behavioral control, attitude and subjective norm should be considered when developing blood donation programs for college students.

본 연구는 Ajzen의 계획된 행위이론(TPB)에 근거하여 대학생의 헌혈의도와 헌혈행위에 영향을 미치는 요인을 파악하는 데 목적이 있다. 연구대상은 G시에 위치한 일개 대학 대학생 258명으로 하였으며, 자료 수집은 2013년 6월 3일부터 14일까지의 기간에 구조화된 자기기입식 설문조사로 하였다. 자료 분석은 SPSS/WIN 19.0을 이용하였고, 대학생의 헌혈의도에 영향을 미치는 요인은 단계별 중회귀 분석을, 헌혈행위에 영향을 미치는 요인은 로지스틱 회귀분석을 시행하였다. 대학생의 헌혈의도에 영향을 미치는 요인을 확인한 결과 헌혈에 대한 지각된 행위통제, 헌혈에 대한 태도, 헌혈에 대한 주관적 규범순이었으며, 65.6%의 영향력이 있었다. 또한, 헌혈행위에 영향을 미치는 요인을 확인한 결과 헌혈의도(OR=1.129, p=.010)만이 유의하였으며, 헌혈에 대한 지각된 행위통제는 헌혈행위에 유의한 영향을 미치지 않은 것으로 나타났다. 따라서 추후 대학생의 헌혈의도를 증가시키기 위한 프로그램에서 지각된 행위통제, 태도 및 주관적 규범을 강화하는 것은 헌혈의도를 높이고 이로써 헌혈행위를 증가시킬 수 있을 것으로 본다.

Keywords

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