Journal of Internet Computing and Services (인터넷정보학회논문지)

Korean Society for Internet Information (한국인터넷정보학회)
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A Study on the Interactions between the Actors of the 3D Broadcasting Standardization Process

3DTV방송기술 표준화과정의 참여자간 상호작용 : 행위자 네트워크 이론기반 사례연구

  • Song, Kyung Hee (Graduate School of Management of Technology, Yonsei University) ;
  • Kwak, Kyu Tae (College of Business, Dept. of Cultural Industry Management, Honam University) ;
  • Park, Soo Kyung (Graduate School of Management of Technology, Yonsei University) ;
  • Lee, Bong Gyou (Graduate School of Information, Yonsei University)
  • Received : 2013.11.04
  • Accepted : 2014.01.17
  • Published : 2014.04.30
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Abstract

This study is devised out of the recognition that the existing standardization-related research has not sufficiently examined the overall social environment where a standard is actually made and diffused and the roles of the actors and the changes in them in the complex social system where multiple stakeholders exist. Against this backdrop, this study purports to reconstruct the dynamic process of developing and standardizing an innovative technology through a socio-technical approach involved by multiple stakeholders with different interests in the context of a socio-technical institutional environment. The specific goals to achieve the purpose include first, inspecting the characteristics of the interactions between the human actors and between the human and non-human actors in the socio-technical network surrounding a standardization process. Second, the study aimed to observe the activities of the focal actor who led the standardization process and its changing role. To that end, it analyzed the dynamic features of the process of standardizing a HD 3DTV broadcasting technology that took place in South Korea based on the actor network theory. As for the analysis method, the researchers personally took part in the actor network involving the new technology to analyze the dynamic characteristics of the network, applying the qualitative research method of survey and in-depth interviews and exploring the overall dynamics of environment, behavior and technology observed over the course of the entire standardization process.

본 연구는 기존의 표준관련 연구가 실제로 표준이 만들어지고 보급되는 제반 사회적 환경과 다중 이해관계자가 존재하는 복합적인 사회시스템에서의 행위자 역할 및 변화과정을 조망하는 작업이 충분히 이루어지지 못했다는 데에서 문제의식을 갖고 출발한다. 이를 배경으로 본 연구는 사회-기술적 제도 환경의 맥락에서 각기 다른 이해관계를 가진 참여자들이 혁신적인 기술을 개발해 표준화해가는 동태적 과정을 사회-기술적 접근으로 재구성하는 것을 목적으로 수행되었다. 이를 위한 세부 목표는 첫째, 표준화 과정을 둘러싼 사회-기술적 네트워크에서 인간 행위자 간, 인간과 비인간 행위자와의 상호작용 관계의 특징을 살펴보는 것이다. 둘째로는 표준화 과정을 선도한 핵심 행위자의 활동과 역할의 변화를 관찰하고자 하였다. 이를 위하여, 행위자-네트워크 이론(Actor Network Theory)에 기초하여 한국에서 진행된 고화질 3DTV방송기술의 표준화 과정의 동태적 속성을 분석하였다. 분석방법은 연구자가 행위자-네트워크에 직접 참여하여 동태적 특성을 분석하고, 설문 인터뷰와 심층 인터뷰를 통한 질적 연구의 방법을 적용, 표준 형성과정에 나타난 제반 환경-행위-기술 동학을 고찰하였다.

Keywords

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