한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)

  • 제38권1호
  • /
  • Pages.46-58
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  • 2014
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  • 1225-1151(pISSN)
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  • 2234-0793(eISSN)
한국의류학회 (The Korean Society of Clothing and Textiles)
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국가별 TED 강연자의 의복선택을 통해 본 수트에서 캐주얼 웨어까지 착용 변화

Attachment Transition from Suit to Casual Wear via TED Speakers' Clothing-Behavior in Different Cultural Contexts

  • 투고 : 2013.08.26
  • 심사 : 2014.02.17
  • 발행 : 2014.02.28
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초록

This study investigated the difference of clothing-behavior for the same occasions in terms of a cross-cultural context. It analyzed clothing items worn by TED speakers via video at TED.com in the US, UK, France, Japan, and South Korea from October to December 2012. An analysis on the 233 videos showed considerable differences among countries. American speakers wore casual items on the top and formal wear on the bottom. Most British speakers wore the same styles on the top and the bottom outfits such as 'formal-top & formal-bottom' or 'casual-top & casual-bottom'. French speakers chose mix and match styles. Japanese and Koreans selected the same styles on the top and the bottom outfits such as 'formal-top & formal-bottom' or 'casual-top & casual-bottom'. In particular, Japanese speakers selected various casual items more than other countries' speakers. Korean senior speakers had a preference to wear more formal clothing and young people liked more casual attachments. This study found that clothing attachments differed by cultural context and generation.

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