Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
권호 표지
DOI QR코드

DOI QR Code

Study on Clothing Style Preference according to Cosmetic Surgery Parts and Clothing Behavior Group: Based on Cosmetic Surgery Experienced by Women in their 20s and 30s

미용성형부위 및 의복행동그룹에 따른 의복스타일선호에 관한 연구: 미용성형을 경험한 20~30대 여성을 중심으로

  • Lee, Jungeun (Dept. of Fashion Art, The Graduate School of Art & Fusion Design, Kyung Hee University) ;
  • Choi, Jeongwook (Dept. of Clothing & Textile Design, Kyung Hee University)
  • 이정은 (경희대학교 아트퓨전디자인대학원 패션아트학과) ;
  • 최정욱 (경희대학교 예술디자인대학 의류디자인학과)
  • Received : 2014.01.10
  • Accepted : 2014.02.21
  • Published : 2014.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

The main purposes of this study is to evaluate clothing behaviors according to cosmetic surgery parts and to research how the clothing style preference is expressed depending on each clothing behavior group. This study focuses on women in their 20s and 30s living in Seoul and Gyeonggi area whom have cosmetic surgery experiences. From the women being evaluated, the following groups are divided and then surveyed with equal frequency and ratio: 'facial surgery', 'face contour surgery', 'breast surgery', and 'body figure revision'. When comparing the changes in clothing style preferences before and after the cosmetic surgery, they prefer silhouettes which show body shapes, diversity of color tones, and more overall exposing preferences. After investigating the preferred clothing styles based on cosmetic surgery parts, it is being analyzed that body exposure is more aggressively expressed upon after taking the surgery because the self satisfaction is increased according to the changes in their body shapes after the surgery. Lastly, after looking into the cosmetic surgery and the clothing preferences styles of each clothing behavior group, there seems to be more breast surgeries and body figure revisions for aggressive and extroverted characters: the sex-appeal and mood switching type. It is also being analyzed that facial surgeries are more common in the passive group: information collection, trend alignment, and beauty preference. Such results are also reflected in clothing preferences styles: the biggest change is shown in the aggressive and extroverted group, the sex-appeal types.

Keywords

References

  1. Bae, J. (2005). Perception and behavior of college students on cosmetic surgery (Unpublished master's thesis). Daegu Haany University, Daegu, Korea.
  2. Chung, M. (2007). The effect of make-up attitude, self-esteem, and body satisfaction on clothing behavior. Korean Home Economics Education Association, 19(1), 35-45.
  3. Hwang, Y., Jo, K., & Yoo, T. (2003). The study on cosmetic surgery behavior according to appearance concern, body cathexis, and self-esteem. Journal of Fashion Business, 7(4), 17-25
  4. Kim, G. (2012). History of plastic surgery. Kim gyeongmo oriental medical clinic. Retrieved from http://blog.naver.com/tirano72?Redirect=Log&logNo=20074151230
  5. Kim, Y. (2007). Research on change of satisfaction level, self-esteem, and body image after cosmetic surgery. Journal of Korean Beauty Society, 13(3), 1236-1246.
  6. Kim, S., & Kim, M. (2010). A study on the effect of fashion magazine information on the female garment style. Journal of Fashion Business, 14(4), 146-160.
  7. Kim, S., Lee, H., & Koh, A. (2010). Motives for selecting braeast augmentation and post-operative evaluations of Korean women who have undergone cometic breast surgery: Internalization of ideal body-image reflected on clothing consumption behavior. Journal of the Korean Society of Clothing and Textiles, 34(5), 740-753. https://doi.org/10.5850/JKSCT.2010.34.5.740
  8. Lee, G. (1999). Research on clothing behavior pursuant to self concept of female high school students: Focusing on general high schools in the Seoul and Gyeonggi Area (Unpublished master's thesis). Kyunghee University, Seoul, Korea.
  9. Lee, M., & Song, K. (2009). The effects of attitudinal body Image and plastic surgery attitude on clothing behaviors. Korean Living Science Association, 18(2), 441-449. https://doi.org/10.5934/KJHE.2009.18.2.441
  10. Recreation. (2012). Naver wiki-encyclopedia. Retrieved September 21, 2012, from http://ko.wikipedia.org/wiki/% EB%A0%88%ED%81%AC%EB%A6%AC%EC%97%9 0%EC%9D%B4%EC%85%98
  11. Son, E. (2011), Difference on psychosocial characteristics pursuant to satisfaction oncosmetic surgery and experience of undertaking cosmetic surgery by female college students. Journal of Korean Psychological Association, 16(1), 32-33.
  12. Um, H. (2007). Perception on cosmetic surgery and aesthetic sense on face (Unpublished doctoral dissertation). Kyunghee University, Seoul, Korea.
  13. Yoon, W. (2003). Research on relation between psychological characteristic, peer reception, and clothing behavior of teenagers (Unpublished master's thesis). Kongju National University, Kongju, Korea.

Cited by

  1. 유방 확대 수술 환자의 브래지어 착용실태 및 만족도 조사 vol.41, pp.6, 2014, https://doi.org/10.5850/jksct.2017.41.6.1141