Korean journal of food and cookery science (한국식품조리과학회지)

Korean Society of Food and Cookery Science (한국식품조리과학회)
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Dietary Behaviors on Yaksun Foods by Dietary Life Style Type in Women

여성의 식생활 라이프스타일 유형별 약선음식에 대한 식행동

  • Bog, Hye-Ja (Dept. of Foodservice & Culinary Management, Kyonggi University) ;
  • Jeon, Hae-Kyung (Dept. of Food service & Restaurant Management, Dong-eue University)
  • 복혜자 (경기대학교 대학원 외식조리관리학과) ;
  • 전혜경 (동의대학교 외식산업경영학과)
  • Received : 2014.10.20
  • Accepted : 2014.11.19
  • Published : 2014.12.31
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Abstract

This study examined dietary behaviors such as use motive, selection attribute, satisfaction, and purchasing intention in Yaksun foods according to women's dietary life style type. To achieve this research objective, it targeted women in more than the 20s who dwell in Seoul and Busan area. As a result, the following facts were clarified. First, the highest recognition was shown in rationality-seeking type as for diversion and in taste-seeking type as for sociality among the motives for using Yaksun foods. Second, the highest recognition was shown in taste-seeking type as for food quality & taste and physical service and in rationality-seeking type as for convenience among the selection attributes of Yaksun foods. Third, the satisfaction and the purchasing intention of Yaksun foods were the highest in health-seeking type. Seeing the above findings, the differentiation will be pursued from other food-service markets by making sensual taste and flavor as the food materials of Yaksun foods targeting consumers who pursue taste. Also, to increase satisfaction and purchasing intention of Yaksun foods, there is a need to positively publicize that Yaksun foods have efficacy on maintaining health and preventing disease.

Keywords

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