International Journal of Costume and Fashion

The Korean Society of Costume (한국복식학회)
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An Investigation of the Motivations of Second-hand Clothing Donation and Purchase

  • Baker, Jennifer Bauk (Department of Consumer, Apparel, and Retail Studies, University of North Carolina Greensboro) ;
  • Yurchisin, Jennifer (Department of Consumer, Apparel, and Retail Studies, University of North Carolina Greensboro)
  • Received : 2014.10.15
  • Accepted : 2014.12.11
  • Published : 2014.12.31
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Abstract

The purpose of this research was to investigate the motives of second-hand clothing consumers who both purchase from and donate to one retail outlet. Individuals' purchasing and donating motivations were examined using the hedonic/utilitarian framework. Eighteen participants who had donated to and purchased second-hand clothing from a charitable organization's thrift store were purposively selected and interviewed. Themes that emerged during data analysis were used to categorize the participants. The participants' responses suggested that hedonic and utilitarian motives drove both donation and purchase behavior. Academic and practical implications are presented.

Keywords

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