Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)
- Volume 15 Issue 3
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- Pages.85-97
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- 2013
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- 1229-7240(pISSN)
A Study on Purchasing Conditions and Consumer Complaint of Outdoor Sportswear
아웃도어 스포츠 의류 제품의 구매실태와 소비자 불만에 관한 연구
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Park, Young-Hee
(Dept. of Fashion Clothing, Kyungnam University)
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박영희
(경남대학교 패션의류학과)
- Received : 2013.05.28
- Accepted : 2013.07.05
- Published : 2013.09.30
Abstract
The purpose of this study was to examine purchasing conditions and consumer complaint for outdoor sportswear items. The data used for a study were the complaint facts of 256 cases that were received at the Consumer Complaint Center of Gyeongnam YWCA during the period from July 2011 to April 2013. The statistical methods used to analyze data were Frequency Analysis and