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The relationship between the habits of a currently used system and the acceptance of a new system

기존 시스템 사용 습관과 새로운 시스템 수용과의 관계

  • Received : 2012.09.24
  • Accepted : 2013.01.09
  • Published : 2013.03.31

Abstract

새로운 시스템의 수용은 대부분의 경우 유용성이나 사용용이성과 같은 이성적인 평가와 함께 기존 시스템 사용에 대한 무의식적인 습관에 따라 결정된다. 흥미롭게도 기존 시스템에 대한 습관의 효과는 상이한 방향을 가질 수 있다. 어떤 경우에는 전환비용 때문에 부정적이 될 수도 있지만 어떤 경우에는 현 시스템에 대한 풍부한 경험 때문에 긍정적인 효과를 보일 수도 있다. 본 연구에서는 기존 시스템에 대한 습관과 새로운 시스템에 대한 판단 간의 관계가 새로운 시스템에 대한 직접 경험에 따라 달라질 수 있음을 가설로 제시하였다. 즉, 새로운 시스템에 대한 경험이 없으면 부정적인 관계가 되겠지만 경험이 있는 경우에는 긍정적인 관계가 될 수도 있다. 이 가설들에 대한 타당성을 보여 주기 위해 168명의 우리나라 대학생들을 대상으로 실증적 검증을 하였다. 수용 대상은 구글 닥스(Google Docs) 이었고 조사에 참여한 학생들은 이전에 구글 닥스에 대한 경험을 가지고 있지 않았다. 조사 참여자 전부에게 구글 닥스에 대한 특성을 설명한 뒤 임의로 두 그룹으로 나눈 다음 한 그룹은 구글 닥스를 실제 사용할 기회를 주었고 다른 그룹에게는 주지 않았다. 결과적으로 경험을 한 그룹은 기존 시스템에 대한 습관과 새로운 시스템에 대한 주관적 판단 간에 부정적인 관계를 보인 반면 경험이 없는 그룹은 긍정적인 관계를 보였다.

Keywords

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