The Journal of the Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회논문지)

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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Analysis for SEM of ARCS Factor and Persistent Learning-Intension in Educational Mobile App

교육용 모바일 앱의 ARCS 요인과 학습지속의도에 관한 구조모형 분석

  • 최병수 (한성대학교 멀티미디어공학과) ;
  • 유상미 (한성대학교 공과대학)
  • Received : 2013.07.22
  • Accepted : 2013.08.16
  • Published : 2013.08.31
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Abstract

This study is aimed to perform the qualitative evaluation based on the ARCS Model of educational mobile applications for smart phones. The evaluation has been performed targeting 60 students who attending the subject of informational education in 3 different universities in 2012 by allowing them to select the available educational mobile App installed in their smart phone. After, the level of persistent learning-intension from each student and the efficacy of ARCS motivational strategy was measured at learner's perspective. The structural equation model(SEM) was established and analyzed with PLS method to understand the relationship between the ARCS motivational strategy and the persistent learning-intension. The results of the study could be summarized as followings. First, the educational mobile App in various the motivational strategies showed different results that is the highest attention as well as the lowest satisfactory level. Second, the relevance in motivation strategies had the statistically significant effect in attention, confidence, and satisfaction. On the other hand, the other factors of attention, relevance, and confidence showed statistically significant effect in satisfaction. Finally, result demonstrate that the relevance is the critical factor inducing the significant effect in persistent learning-intension among the motivational strategies.

본 연구는 스마트폰에서 사용 가능한 교육용 모바일 앱에 대해 ARCS 모델을 적용하여 질적으로 평가하고자 하였다. 평가는 2012년도 H대, S대, D대 3개 대학에서 '정보교육론'을 수강하는 학생 60명에게 스마트폰에서 사용 가능한 교육용 모바일 앱을 자유롭게 선정하도록 한 후, 이에 대한 ARCS 동기 전략과 학습자 관점에서의 학습지속 의도를 측정하도록 하였다. ARCS 동기 전략과 학습지속의도 변인 간의 관계를 파악하기 위해 주의집중, 관련성, 자신감, 만족감 4 요소와 학습지속의도 변인에 대한 구조모형을 설정하고 이를 PLS를 통해 분석하였다. 분석 결과는 다음과 같다. 첫째, 교육용 모바일 앱은 동기전략 중 주의집중이 가장 높았고, 만족감이 가장 낮았다. 둘째, 동기전략 중 관련성은 주의집중, 자신감, 만족감에 유의미한 영향을 준다는 점과 주의집중, 관련성, 자신감은 만족감에 유의미한 영향을 주는 것을 확인하였다. 셋째, 동기전략 중 학습지속의도에 영향을 미치는 것은 관련성 요인인 것으로 파악되었다. 끝으로 교육용 모바일 앱의 개발에 있어서 교수-학습적 분석, 평가가 병행되어야 함을 제언하였다.

Keywords

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