Journal of the East Asian Society of Dietary Life (동아시아식생활학회지)

The East Asian Society of Dietary Life (동아시아식생활학회)
권호 표지

A Study on Sushi Choice and Consumer Behavior Depending on Food-related Lifestyle

국내 거주 외국인들의 식생활 라이프 스타일에 따른 초밥 선택 속성 및 행동에 관한 연구

  • Kim, Jung Ha (Department of Nutritional Science & Food Management, Ewha Womans University) ;
  • Park, Jae Young (Department of Nutritional Science & Food Management, Ewha Womans University) ;
  • Lee, Kyung Won (Department of Nutritional Science & Food Management, Ewha Womans University) ;
  • Chung, Hee Chung (Department of Nutritional Science & Food Management, Ewha Womans University) ;
  • Oh, Ji Eun (Department of Nutritional Science & Food Management, Ewha Womans University) ;
  • Cho, Mi Sook (Department of Nutritional Science & Food Management, Ewha Womans University)
  • 김정하 (이화여자대학교 식품영양학과) ;
  • 박재영 (이화여자대학교 식품영양학과) ;
  • 이경원 (이화여자대학교 식품영양학과) ;
  • 정희정 (이화여자대학교 식품영양학과) ;
  • 오지은 (이화여자대학교 식품영양학과) ;
  • 조미숙 (이화여자대학교 식품영양학과)
  • Received : 2012.11.21
  • Accepted : 2013.04.20
  • Published : 2013.04.30
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Abstract

The aim of this study was to identify sushi choices underlying food-related lifestyle and to study the sushi attribute. The Food Choice Questionnaire (FCQ), the most popular tool for lifestyle research, which measures the relative importance of nine factors important in food choice, and food-related lifestyle was administered to 200 Americans (over 20 years of age) residing in Korea. From an analysis of food-related lifestyle through factor analysis, four factors emerged: health, taste, economy, and convenience. The Food Choice Questionnaire (FCQ) structure was verified using factor analysis, and eight factors were found: mood, natural content, health, sensory appeal, convenience, weight control, familiarity and price. These data are important in demonstrating the different motives underlying sushi choice. Moreover, the results suggest that an American's food-related lifestyle is considerably different in consumer behavior and sushi choice. Further research is needed to test our hypotheses.

Keywords

References

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