Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study on the Development of Satisfaction Index in the Medical Tourism of Foreign Tourist

외국인관광객의 의료관광 만족지표와 척도개발 연구

  • Kim, Sa-Young (Department of Hotel & Tourism, Taegu Science University)
  • 김사영 (대구과학대학교 호텔관광과)
  • Received : 2013.03.04
  • Accepted : 2013.04.11
  • Published : 2013.04.30
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Abstract

The purpose of this study was a methodological research to develop an instrument to assess the medical tourism satisfaction of foreign tourist. A primary instrument with 63 questions was developed based on literature review. A group of experts revised individual questions and removed 9 irrelevant questions. This secondary instrument, then, was distriuted from Jury 1, 2012 to October 20, 2012. It was tested with 589 members of foreign tourist. After factor analysis on the final 42 questions, 7 factors were identified; quality of medical service, correspondance, tourism connection, sympathy, convenience, believability, and economical efficiency. The total variance explained was 60.9%. This instrument was statistically reliable and valid to measure medical tourism satisfaction of foreign tourist.

본 논문은 외국인관광객의 의료관광 만족을 측정하기 위한 지표와 척도를 개발하는데 목적이 있었다. 우선 문헌고찰을 통하여 1차 에비항목으로 63개를 선정하였고, 다음으로 전문가를 대상으로 한 면담조사를 통하여 부적합한 9개 문항을 제외한 54개 문항을 2차 예비지표 항목으로 설정하였다. 이를 국내관광을 위해 방문한 외국인관광객을 대상으로 2012년 7월 1일부터 2012년 10월 20일까지 조사하였다. 외국인관광객 589명을 대상으로 요인분석을 한 결과 7개의 요인이 추출되었으며, 이 요인들의 누적 설명분산은 60.9%이었다. 의료관광 만족을 측정하기 위한 지표는 '의료서비스의 질', '대응성', '관광연계성', '공감성', '편리성', '신뢰성', '경제성'으로 명명하였다. 결론적으로 한국의 의료관광에 관심과 의도를 가지고 있는 영어, 일본어, 중국어 등 다양한 언어권의 관광객을 대상으로 의료관광 만족에 대한 신뢰도와 타당도를 검증한 척도개발 연구라는 점에서 의의가 있다.

Keywords

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