DOI QR코드

DOI QR Code

Effects of Appearance Interest and Demographic Characteristics on Clothing Conformity

외모 관심과 인구통계학적 변인이 의복 동조성에 미치는 영향

  • 박광희 (계명대학교 패션마케팅학과) ;
  • 유화숙 (울산대학교 의류학 전공)
  • Received : 2012.12.13
  • Accepted : 2013.03.15
  • Published : 2013.04.30

Abstract

This study examined the degree of appearance interest and clothing conformity, the impacts of appearance interest on clothing conformity, and the effects of appearance interest and demographic variables on clothing conformity. A questionnaire survey collected data from October $3^{rd}$ to $27^{th}$ 2011. A convenience sample was drawn from adults between the ages of 17 and 76 who lived in the Daegu and Gyeongbuk regions of South Korea. A total of 513 responses produced complete and usable questionnaires. Data were tested through factor analysis and regression analysis, using SPSS 20.0. The results of this study are as follows : First, three factors were extracted from clothing conformity (normative, informative, identifiable conformity). The appearance interest was relatively high and normative conformity was the highest level among three factors of clothing conformity. Second, appearance interest was significant predictors of clothing conformity. Third, demographic variables such as gender, marital status, age and education levels had significant effects on the relationship between appearance interest and clothing conformity.

Keywords

References

  1. Cash, T. F. (1990). The multidimensional body-self relations questionnaire, In Thompson. J. K., Body image disturbance, assessment and treatment. NewYork: Pergamon Press.
  2. Cho, S. M., & Koh, A. R. (2001). The effects of sociocultural attitude toward appearance and body images on clothing benefits sought - The comparison of age difference in female adolescents-. Journal of the Korean Society of Clothing and Textiles, 25(7), 1227-1238.
  3. Chung, H. S. (1985). A study on the relationship between personality and the factors for clothing selection among the high school girls. Journal of the Korean Home Economics Association, 23(4), 1-7.
  4. Chung, M. S. (1991). Informational and normative social influence on clothing conformity. Unpublished doctoral dissertation, Yonsei University, Seoul.
  5. Davis, L. L. (1984). Clothing and human behavior: A review. Home Economics Research Journal, 12(3), 325-339. https://doi.org/10.1177/1077727X8401200308
  6. Drake, M. F., & Ford, I. M. (1979). Adolescent clothing and adjustment. Home Economics Research Journal, 7(5), 283-291. https://doi.org/10.1177/1077727X7900700502
  7. Deutsh, M., & Gerard, H. B. (1955). A study of normative and informational social influences upon individual judgement. Journal of Abnormal and social psychology, 51, 629-636. https://doi.org/10.1037/h0046408
  8. Ettinger, R. F., Marino, C. J., Endler, N. S., Geller, S. H., & Natzink, T. (1971). Effects of agreement and correctness on relative competence and conformity. Journal of Personality and Social Psychology, 4(2), 204-212.
  9. Freedman, R. J. (1984). Reflections on beauty as it relates to health in adolescent females. Health Care of the Female Adolescent, 9(2/3), 29-45.
  10. Gim, W. S., Ryu, Y. J., & Kwon, J. H. (2009). The effect of body value on appearance-management behaviors: Focusing on mediation effect of sociocultural attitude toward appearance (SATA) and appearance orientation. Journal of Korean Society for Consumer Advertising Psychology, 10(3), 581-600.
  11. Han, M. H. (2008). A study related to adolescent students' appearance related behavior and alteration of school uniforms. Unpublished master's thesis, Wonkwang University, Iksan.
  12. Horn, M. J., & Gurel, L. M. (1981). The second skin. Boston: Houghton Mifflin Co.
  13. Jeon, K. S., & Park, H. J. (2010). Determinants of decision-making confidence of clothing-consumer susceptibility to interpersonal influence, vanity, and clothing product knowledge-. The research Journal of the Costume Culture, 18(3), 476-487. https://doi.org/10.29049/rjcc.2010.18.3.476
  14. Jeong, M. S. (1982). Study on the relationship between clothing behavior and perceptual orientation of middle and high school boys. Unpublished master's thesis, Yonsei University, Seoul.
  15. Jeong, M. S., & Kahng, H. W. (1984). The relationship between clothing behavior and perceptual orientation of korean high school boys. Journal of the Korean Society of Clothing and Textiles, 8(1), 21-27.
  16. Jeong, Y. E. (1988). Social psychology. Seoul: Bubmunsa.
  17. Kelman, H. C. (1958). Compliance, identification, and internalization : Three processes of attitude change. Journal of Conflict Resolution, 2(1), 51-60. https://doi.org/10.1177/002200275800200106
  18. Kim, C. H. (1996). Effect of susceptibility of consumers to the interpersonal influence on the advertising and brand attitude. Journal of Advertising, 7(2), 7-41.
  19. Kim, J. S., Song, K. J., Ko, S. H., & Lee, K. H. (2001). Clothing conformity of college female student by normative informational influences. Chungnam National University of Human Ecology, 14(1), 22-33.
  20. Kim, K. K. (1983). Clothing interests of college women as related ego identity. Journal of the Korean Home Economics Association, 21(4), 19-28.
  21. Koh, A. R., & Cho, S. M. (2001). The comparison of age difference in female adolescents : The effects of sociocultural attitude toward appearance and body images on clothing benefits sought. Journal of the Korean Society of Clothing and Textiles, 25(7), 1227-1238.
  22. Koh, A. R., Kahng, H. W., & Han, H. W. (1987). The relationships between age, socio-economic status and clothing behavior of Korean men. Journal of the Korean Home Economics Association, 25(1), 1-10.
  23. Koh, A. R., Jin, B. H., & Shim, J. E. (2000). Effects of psychological characteristics, age and residence = Influencing factors of korean female adolescent's clothing behaviors. Journal of the Korean Society of Clothing and Textiles, 24(4), 475-486.
  24. Ku, Y. S., Lee, Y. L., & Choo, T. G. (2011). A study on appearance management behavior of male consumers(II) - Examination appearance management motives and body image perception between the groups according to appearance management behavior-. Journal of the Korean Society for Clothing Industry, 13(1), 91-99. https://doi.org/10.5805/KSCI.2011.13.1.091
  25. Lee, H. O. (1998). Study on the cosmeceuticals usage and buying behavior - Focused on appearance-related factors-. Unpublished master's thesis, Youngnam University, Daegu.
  26. Lee, J. S. (1985). A study on the relationship between general values and clothing conformity for a group of women college students in Seoul. Unpublished master's thesis, Ehwa Womans University, Seoul.
  27. Lee, K. N., & Lee, L. J. (1986). Preadolescent's clothing conformity, awareness, and satisfaction as related to family background and popularity. Journal of the Korean Society of Clothing and Textiles, 10(1), 19-26.
  28. Lee, K. S., Jeong, M. S., & Kim, K. K. (2001). The effects of multiple body image on clothing behavior. Journal of the Korean Society of Clothing and Textiles, 25(2), 358-365.
  29. Lee, M. H., & Lee, E. S. (1997). A study on appearance interest and self - confidence of elderly women associated with demographic variables. Journal of the Korean Society of Clothing and Textiles, 21(6), 1072-1081.
  30. Lee, S. G., & Jeong, J. G. (2003). A study on the clothing behavior of high school students in terms of creativity, individuality and conformity. Journal of the Korean Home Economics Association, 41(9), 1-16.
  31. Lennon, S. J., Rudd, N. A., Sloan, B. G., & Kim, J. S. (1999). Attitudes toward gender roles, self-esteem, and body image : Application of a model. Clothing and Textiles Research Journal, 17(4), 191-202. https://doi.org/10.1177/0887302X9901700403
  32. Mang, Y. I., & Ku, J. H. (2003). A study of living culture and consumption of adolescents I. Seoul: Report of National Youth Policy Institute.
  33. Mun, H. K. (2002). The relationship among psychological characteristics, clothing attitude and make-up. Unpublished doctoral dissertation, Daegu Catholic University, Daegu.
  34. Park, H. S. (1990). A study on clothing conformity : motivations, influencing variables, and reference groups. Unpublished doctoral dissertation, Seoul National University, Seoul.
  35. Park, H. S. (1991). Conceptual framework of clothing conformity. Journal of the Korean Society of Clothing and Textiles, 15(3), 289-296.
  36. Park, J. K. (1995). A survey of clothing conformity and influencing variables. Psychological Research, 33, 66-72.
  37. Park, K. H. (1983). The relationship between clothing behavior and personality traits among high school girls. Unpublished master's thesis, Yonsei University, Seoul.
  38. Rabolt, N. J., & Drake, M. F. (1984-1985). Reference person influence on career women's dress. Clothing and Textile Research Journal, 3(2), 11-19. https://doi.org/10.1177/0887302X8500300202
  39. Roach, M. E., & Eicher, J. B. (1965). Dress, adornment, and the social order. New York: John Wiley and Sons, Inc.
  40. Rudd, N. A., & Lennon, S. J. (1994). Aesthetic of the body and social identity theory. In M. Delong and A. M. Fiore (Eds.), Aesthetics of textiles and clothing : Advancing multidisciplinary perspectives, Monument: Internation Textiles and Apparel Association.
  41. Rusticus, S. A., & Hubley, A. M. (2006). Measurement invariance of the multi dimensional body-self relations questionnaire : Can we compare across age and gender?. Sex Roles, 55, 827-842. https://doi.org/10.1007/s11199-006-9135-7
  42. Shaw, M. E. (1986). Theories of social psychology (Hong, D. S. Trans.). Seoul: Bakyoungsa (Original work published 1982).
  43. Son, M. K. (1988). A study on the relationship between self-actualization and clothing individuality-conformity of urban housewives. Unpublished master's thesis, Ewha womans University, Seoul.
  44. Stang, D. J. (1975). Conformity, ability, and self-esteem. Representative Research in Social Psychology, 3, 97-103.
  45. Stone, G. P., Roach, J. R., & Eicher, M. E. (1965). Appearance and the self, dress, adornment and the social order. New York: John Wiley & Sons, Inc.
  46. Wiesenthal, D. L., Endler, N. S., Coward, T. R., & Edwards, J. (1976). Reversibility of relative competence as a determinant of conformity across different perceptual tasks. Representative Research in Social Psychology, 7, 35-43.

Cited by

  1. The differences in Cognition, Purchasing Experience and Attitudes towards Attributes of SPA Brands between Appearance Interest Groups vol.17, pp.1, 2015, https://doi.org/10.5805/SFTI.2015.17.1.74
  2. Differences of Appearance Management Behaviors among Clothing Consumption Value vol.18, pp.5, 2016, https://doi.org/10.5805/SFTI.2016.18.5.606