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자발적 자가용 이용 저감의 의사결정과정 분석 연구

An Analysis of Decision Making Process in Voluntary Reducing Private Car Use

  • 이백진 (국토연구원 국토인프라연구본부) ;
  • 김준기 (국토연구원 국토인프라연구본부) ;
  • 이춘용 (국토연구원 국토인프라연구본부)
  • 투고 : 2012.04.04
  • 심사 : 2012.12.17
  • 발행 : 2013.03.30

초록

최근 지구환경 보호를 위한 도시지역의 온실가스 배출량 저감은 중요한 이슈이며, 특히 도시교통에 있어 자가용 이용 저감을 통한 배출량 감소를 위한 정책들이 추진되고 있다. 이러한 도시교통정책 중 대표적인 것이 교통수요관리(Transportation Demand Management; TDM)기법이며 혼잡통행료 부과, 유류세 등 규제를 통해 자가용 이용을 억제하는 방법이다. 반면 사회심리학이론에 바탕한 모빌리티 매니지먼트(Mobility Management; MM)기법은 커뮤니케이션을 통해 자발적 자가용 이용저감을 유도하며, 의사결정과정에 내재되어 있는 심리적 요인에 초점을 두고 있다. TDM기법이 자가용 이용저감에 일정부분 기여하고 있으나 지금까지 자가용 이용의 최종 판단주체인 개인의 의식전환을 통한 자발적 교통행동변화를 유도하는 노력은 미흡하였다. MM기법의 유효성에 대해서는 기존 해외 연구에서 논의된 바가 있으나 아직까지 자발적 행동변화의 의사결정과정에 대한 명시적 분석에 관한 연구는 활발하지 않은 실정이다. 이에 본 연구는 사회심리학이론에 바탕을 둔 MM기법의 중요성과 국내도입을 위한 기초 연구로서 자발적인 자가용 이용저감 행동변화에 대한 의사결정과정 분석을 목적으로 한다. 분석을 위해 사회심리학적 접근방법론의 하나인 구조방정식 모형을 적용하였다. 본 연구의 사례분석을 통해 개인의 의사결정과정에 내재되어 있는 심리적 요인(예, 환경의식, 개인규범 등) 등이 개인들의 자가용 이용 저감에 유효한 영향이 있으며, 규제 중심의 자가용 이용저감 기법뿐만 아니라 MM 도입의 필요성에 대해 논증하였다.

To relieve Green-house Gas Emission is the key issue in urban area. Urban transport policies have focused on the reduction of private car use. The most common of these is Travel Demand Management(e.g., congestion charge, environmental tax, etc.) that forces individuals to reduce their private car use. An alternative way is Mobility Management(MM) that induces individuals to voluntarily change their car use through communications. MM is founded on social psychology theory and focuses on individuals' decision making processes to change their perception and attitude on private car use. Although some researchers have reported the relevance of MM approach, still few researches have explicitly studied on individuals' decision making processes. Therefore, the aims of the paper are to analyze the decision making process of individuals and to provide the basis of introducing MM approach in Korea. Structural equation model(SEM) is applied for the analysis of individuals' decision making process. A empirical study shows that psychological factors such as perception/attitude on global environment or individual norms impact significantly to reduce private car use and accordingly the relevance of introducing MM approach instead of imposing regulations or expanding transport facilities.

키워드

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피인용 문헌

  1. Analysis of Willingness to Own Passenger Car Using Structural Equation Model vol.36, pp.5, 2016, https://doi.org/10.12652/Ksce.2016.36.5.0857