Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Determinants of Tourist Expenditure on 2013 Gangneung Dano Festival

2013 강릉단오제 관광객의 소비지출 결정요인에 관한 연구

  • 정욱영 (관동대학교 경제금융학과) ;
  • 한진영 (관동대학교 호텔경영학과)
  • Received : 2013.10.30
  • Accepted : 2013.12.20
  • Published : 2013.12.28
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Abstract

This paper analyzes determinants of tourist consumption in the case of 2013 Gangneung Dano Festival, based on the multiple regression model. We set 12 determinants of consumption such as income as explanatory variables and consumption expenditure as a dependent variable. Also Five kinds of categorical consumptions are estimated. Main results are the followings. First, income is the most important factor and shows positive effect in tourist consumption. Second, age and metropolitan area influence consumption positively. Third number of participating day and length of stay also influence consumption positively. Fourth, number of accompanying person shows negative effect on consumption. Fifth, male, married person, and lodge with own expense influence consumption positively. Finally, categorical consumption has its specific determinants distinct from common factors This paper can be applied to invent and implement efficient strategies for development in regional economies and tour industries.

본 논문은 다중회귀모형을 이용하여 강릉단오제 관광객의 소비지출의 결정요인을 분석하였다. 소비지출의 결정요인을 소득, 직업 등 12개 설명변수로 종속변수는 총 지출 및 5개의 항목별 지출로 설정하여 분석하였다. 논문의 주요 분석결과로 소득은 관광소비의 중요한 결정요인이며 소득이 소비에 양(+)의 효과를 준다는 사실이 입증되었다. 둘째, 나이가 많고 수도권 거주 관광객일수록 전체 및 항목별 소비지출이 증가하는 경향이 있다. 셋째, 동반인수가 많을수록 소비지출은 감소한다. 넷째, 참가일 수와 체류기간은 소비지출에 양(+)의 효과를 준다. 남자이며 기혼이고 자비 숙박 관광객일수록 소비지출은 증가한다. 다섯째, 항목별 소비지출의 결정요인으로 소득과 같은 공통적인 변수도 있으나 항목별 소비지출의 고유한 특성을 반영하는 차별적인 결정요인이 있는 것으로 추정된다. 본 논문은 지역경제 및 관광산업의 활성화를 위한 효율적인 관광전략을 도출하는 데 기초자료로 활용될 것으로 기대된다.

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