Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

Analysis on Acceptance Intention of Augmented Reality System - Using Logit Model

증강현실시스템의 수용 의도 분석 - 로짓모형 이용

  • Kim, Mincheol (Dept. of Management Information Systems, Jeju National University)
  • Received : 2013.09.17
  • Accepted : 2013.11.20
  • Published : 2013.11.28
Download PDF
⟨ Previous Next ⟩

Abstract

Recently, AR(Augmented Reality) system as an information technology for the increased access of information has a potential possibility of next generation's system for tourism guide. In this regard, the objective of this study is to explore the technology acceptance factors of AR system on tourism destination. To achieve the objective of this study, logit regression model was used to analyze the influential level of the factors. This study was analyzed with the final 224 respondents and the results showed that if there will be assured with high trust and easy access via mobility device as smartphone, the AR system has the possibility of high acceptance level. The result of this study will be expected to be utilized as fundamental data from the viewpoint of the service providers and system developers that want to launch the appropriate service to users' needs of AR system.

최근 정보의 근접성을 높이기 위한 하나의 정보기술인 증강현실시스템(Augmented Reality System)이 향후 관광 안내의 차세대 시스템으로서의 가능성을 갖고 있다. 본 연구는 관광지(Tourism destination)에 GPS 기반 증강현실시스템의 기술 수용(Technology acceptance)에 대한 영향 요인을 탐색하는데 목적으로 하고 있으며, 그 연구 목적을 위하여 로짓회귀모형(Logit regression model)을 적용하여 그 영향 여부를 분석하였다. 본 연구는 최종 224명을 대상으로 분석을 실시하여, 최종 분석의 결과 이동성이 편리한 기기(Device)로서 스마트 폰 등을 활용하여 쉽게 접근하고, 신뢰성만 확보할 수 있다면 본 시스템의 수용성이 높다는 것을 보여주었다. 본 연구의 결과는 증강현실시스템 사용자의 니즈(needs)에 부합되는 서비스를 개시(launching)하고자 하는 시스템 개발자 입장 및 서비스 제공자 입장에서 기초적 자료로서 활용될 수 있다.

Keywords

References

  1. Miller, C.(2012). Mobile Augmented Reality -Entertainment, LBS & Retail Strategies 2012-2017. Juniper Research, UK.
  2. Poria, Y., Butler, R., & Airey, D.(2003). The core of heritage tourism. Annals of tourism research, 30(1), 238-254. https://doi.org/10.1016/S0160-7383(02)00064-6
  3. Fritz, F., Susperregui, A. & Linaza, M. T.(2005). Enhancing Cultural Tourism experiences with Augmented Reality Technologies. The Euro graphics Association.
  4. Milgram, P, & Keshino, F.(1994). A taxonomy of mixed reality visual display. IEICE Transactions on Information and System, E77-D, 12, 1321-1329.
  5. Pang, Y., Nee, A., Ong, S., Yuan M. & Youcef-Toumi, K.(2006). Assembly feature design in an augmented reality environment. Assembly Automation, 26(1), 34-43. https://doi.org/10.1108/01445150610645648
  6. Lee M.(2011). Exquisite and mysterious blend of real and virtual augmented reality (AR). Naver cast / IT world. Available from: http://navercast.naver.com/contents.nhn?rid=122&contents_id=7019
  7. Walsh, A.(2009). Quick response codes and libraries. Library Hi Tech News, 26(5/6), 7-9.
  8. Walsh, A.(2011). Blurring the boundaries between our physical and electronic libraries: Location-aware technologies, QR codes and RFID tags. The Electronic Library, 29(4), 429-437. https://doi.org/10.1108/02640471111156713
  9. Bandiapp(2013). Augmented Reality Cases. Available from: http://www.bandiapp.co.kr/bizdemo5163/sub03/sub01.php
  10. Visit Seoul (2013). i Tour Seoul App, Case of AR. Available from: http://www.visitseoul.net/kr/article/article.do?_method=view&art_id=46280&lang=kr&m=0004011006010&p=11
  11. Davis, F.(1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008
  12. Ajzen, I.(1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50, 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
  13. Venkatesh, V., Morris, M. G., Davis, G., & Davis, F. D.(2003). User Acceptance of Information Technology - Toward to Unified View. MIS Quarterly, 27(3), 425-478. https://doi.org/10.2307/30036540
  14. Compeau, D. R., & Higgins, C. A.(1995). Application of Social Cognitive Theory to Training for Computer Skills. Information Systems Research, 6(2), 118-143. https://doi.org/10.1287/isre.6.2.118
  15. Tao, Y. H., Lee, J., & Liu, S. C.(2005). A framework of problem diagnosis for ERP implementations. Proceedings of the 16th Annual Conference of Production and Operations Management Society, 1-25.
  16. Liu, G, Huang, S. P., & Zhu, X. K.(2008). User acceptance of Internet banking in an uncertain and risky environment. Proceedings of The International Conferenceon Risk Management & Engineering Management, 381-386.
  17. Al-Somali, S. A., Gholami, R., & Clegg, B.(2009). An investigation into the acceptance of online banking in Saudi Arabia. Technovation, 29(2), 130-141. https://doi.org/10.1016/j.technovation.2008.07.004
  18. Li, J. P., & Kishore, R.(2006). How robust is the UTAUT instrument?: A multigroup invariance analysis in the context of acceptance and use of online community weblog systems. Proceedings of the 2006 ACM SIGMIS CPR Conference on Computer Personnel Research, 183-189.
  19. Gujarati, D. N.(1995). Basic Econometrics. McGraw-Hill, 165-173.
  20. Rosen, P. & Sherman, P.(2006). Hedonic information systems: acceptance of social networking websites. Americas conference on information systems, Acapulco.
  21. Park E., & Pobil A. P.(2013). Extending the technology acceptance model in remote pointing technology: identifying the role of perceived mobility and control, Sensor Review, 33(1), 40-47. https://doi.org/10.1108/02602281311294333
  22. Bandura, A.(1986). Social Foundations of Thought and Action. Prentice-Hall, Englewood Cliffs, NJ.
  23. Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C.(1998). Multivariate Data Analysis (5th ed). Upper Saddle River, NJ: Prentice Hall.
  24. Ward, J. & Daniel, E.(2005). Benefits Management: Delivering Value from IS & IT Investments, Chichester, UK, John Wiley.
  25. Yu, J., Ha, I., Chok, M. & Rho, J. (2005). Extending the TAM for a T-commerce. Information and Management, 42, 965-976. https://doi.org/10.1016/j.im.2004.11.001
  26. Steele, R., Amanda, Lo, Chris, S., & Yuk, K. W.(2009). Elderly persons' perception and acceptance of using wireless sensor networks to assist healthcare. International Journal of Medical Informatics, 78, 788-801. https://doi.org/10.1016/j.ijmedinf.2009.08.001