The Korean Journal of Health Service Management (보건의료산업학회지)

Korea Society of Health Service Management (보건의료산업학회)
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A Study on the Effect of a Mission Hospital's Social Services Image Factors on Hospital Satisfaction of Patients : A Case of the K Hospital

기독선교병원의 사회봉사활동이미지 요인이 입원 및 외래환자의 병원만족도에 미치는 영향 : K병원을 중심으로

  • Bae, Sung-Kwon (Department of Health Care Administration, Kosin University) ;
  • Lee, Hyung-Kwon (Department of Health Care Administration, Kosin University) ;
  • Yeo, Tae-Jeong (Department of Health Care Administration, Kosin University) ;
  • Jeong, Seung-Cheol (Department of Health Care Administration, Kosin University) ;
  • Ryu, Ji-Hye (Department of Health Care Administration, Kosin University) ;
  • Park, Ok-Shim (Nursing Dept. of Kosin Medical Center)
  • 배성권 (고신대학교 의료경영학과) ;
  • 이형권 (고신대학교 의료경영학과) ;
  • 여태정 (고신대학교 의료경영학과) ;
  • 정승철 (고신대학교 의료경영학과) ;
  • 류지혜 (고신대학교 의료경영학과) ;
  • 박옥심 (고신대학교 복음병원 간호부)
  • Received : 2013.11.07
  • Accepted : 2013.12.04
  • Published : 2013.12.30
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Abstract

The main purpose of this study was to investigate the effect of the factors which cause the patients to choose hospital from the view of Christian missionary hospital. The subjects were 194 inpatients and 202 outpatients of the K Medical Center in Busan. The research had been conducted from 20 June to 31 July in 2013. The major results demonstrated that the medical and social services image factors strongly affected to the satisfaction and selectivity of patients. Social role image of religious medical institution should be considered important and it seems beneficent in CRM(Customer Relationship Management) based on this results.

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References

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