The Korean Journal of Community Living Science (한국지역사회생활과학회지)

The Korean Society of Community Living Science (한국지역사회생활과학회)
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Segmentation and Preference Analysis of Urban Farming Patterns

농장형 도시농업 활동 특성 유형화 및 선호 분석

  • Hwang, Jeong Im (National Academy of Agricultural Science, Rural Development Administration) ;
  • Choi, Yoon Ji (National Academy of Agricultural Science, Rural Development Administration) ;
  • Jang, Bo Gyung (National Academy of Agricultural Science, Rural Development Administration)
  • 황정임 (농촌진흥청 국립농업과학원) ;
  • 최윤지 (농촌진흥청 국립농업과학원) ;
  • 장보경 (농촌진흥청 국립농업과학원)
  • Received : 2013.11.06
  • Accepted : 2013.12.29
  • Published : 2013.12.31
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Abstract

The purpose of this study is to segment urban farming patterns and analyse the preference on urban farming by applying two-step cluster analysis, chi-square analysis and ANOVA. The data was collected by face-to-face surveys on 9 urban farms which were chosen by location and operator. Respondents were asked to describe their urban farming pattern, preference on urban farming and socio-demographic characteristics. Three different clusters were derived from two-step cluster analysis based on operator, transportation, number of visits per month, travel time, area and motive. They were 'hobby-oriented farming', 'producing-oriented farming', and 'multipurpose farming'. The results of chi-square analysis showed that there were significant differences among these three segmented groups in terms of age, with or without children aged under 14, household income per month and housing type. In other words, there is quite a possibility that urbanites have different urban farming patterns according to their socio-demographic profiles. Also, there were significant differences on the preference on urban farming by cluster. According to the results, planning directions of urban farming were presented.

Keywords

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