한국의상디자인학회지 (Journal of the Korea Fashion and Costume Design Association)
- 제14권3호
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- Pages.135-146
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- 2012
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- 1229-7240(pISSN)
베이비붐 세대 여성의 재킷 선호도에 관한 연구
A Study on the Jacket Design Preference of Korean Baby-Boom Generation Women
- Choi, Chang-Sook (Dept. of Apparel Design, Konkuk University) ;
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Kang, In-Ae
(Dept. of Apparel Design, Konkuk University)
- 투고 : 2012.05.29
- 심사 : 2012.08.03
- 발행 : 2012.09.30
초록
This study aims to analyze the preference of jacket design, practical factors regarding jacket-wearing and purchasing behavior for korean baby- boom generation women. The results are as follows: 1. According to the outfit preference survey, the silhouette most preferred by female baby boomers is the "X-line Silhouette", "hip length", "slightly fitted and well fitted". The preferred jacket colors for different seasons were grey and beige for spring, white and light yellow for summer, khaki and brown for fall and black and dark grey for winter. 2. According to the survey on factors to consider when purchasing jackets, 52% indicated that they "almost never" or "occasionally" had their jackets repaired after purchasing them. When purchasing jackets, the highest expected effect of looking younger by wearing a jacket was "looking 4-5 years younger". 3. According to the survey on price demands, the average purchase price for jackets was 160,000~200,000 won (27.80%) followed by 210,000~350,000 won (25.64%) and a significant difference existed based on the purchasers' economic activities.
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