Journal of the Korean Operations Research and Management Science Society (한국경영과학회지)

The Korean Operations Research and Management Science Society (한국경영과학회)
권호 표지
DOI QR코드

DOI QR Code

Transaction Models within a Supply Chain and Optimal Wholesale Pricing of Two Competing Suppliers

경쟁이 있는 공급사슬의 거래모형과 최적납품가격

  • 박해철 (중앙대학교 경영경제대학 경영학부) ;
  • 안봉현 (중앙대학교 일반대학원 경영학과)
  • Received : 2012.02.22
  • Accepted : 2012.07.06
  • Published : 2012.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

We analyze a systematic relationship between transaction mechanisms and wholesale pricing schemes within a supply-chain with two competing suppliers and a monopolistic retailor. When one of the suppliers changes its transaction mechanism from an independent scheme to a cooperative one, then the wholesale prices of the suppliers become cheaper than before. When one supplier changes its transaction scheme to a cooperative one while the other supplier sticks to the existing independent transaction scheme, we show that the supplier with a cooperative transaction scheme can realize the increased profit via a profit sharing contract with the retailer but the supplier with independent transaction scheme can face the decreased profit. We also show that both suppliers can achieve the higher profits by adopting the cooperative schemes with the retailer.

Keywords

References

  1. 박해철, "복수의 공급업체가 경쟁하는 공급사슬의 수입공유거래 모형", 한국경영과학회지, 제37권, 제1호(2012), pp.45-59.
  2. 박해철, "복수의 공급업체가 경쟁하는 공급사슬의 최적가격정책", 경영학연구, 제40권, 제5호(2011), pp.1275-1291.
  3. 박해철, "수요가 불확실한 대여산업의 거래모형", 경영학연구, 제38권, 제4호(2009), pp.1115-1132.
  4. 박해철, 조재은, "대여산업 공급사슬의 최적수입공유모형", 한국경영과학회지, 제34권, 제3호(2009), pp.55-69.
  5. 이정, 정석재, 김경섭, "기업 물류비용의 실증적 분석을 통한 공급사슬 전략의 도입 효과분석", 경영과학, 제25권, 제2호(2008), pp.89-109.
  6. Bernheim, B.D. and M.D. Winston, "Common Agency," Econometrica, Vol.54(1986), pp.923-942. https://doi.org/10.2307/1912844
  7. Bernheim, B.D. and M.D. Winston, "Exclusive Dealing," J. Political Economy, Vol.106(1998), pp.64-103. https://doi.org/10.1086/250003
  8. Bernstein, F. and A. Federgruen, "Pricing and Replenishment Strategies in a Distribution System with Competing Retailers," Operations Research, Vol.51(2003), pp.409-426. https://doi.org/10.1287/opre.51.3.409.14957
  9. Besanco, D. and M.K. Perry, "Exclusive Dealing in a Spatial Model of Retail Competition," International J. of Industrial Organization, Vol.12(1994), pp.297-329. https://doi.org/10.1016/0167-7187(94)90036-1
  10. Cachon, G.P. and A.G. Kok, "Competing Manufactures in a Retail Supply Chain：On Contractual Form and Coordination," Management Science, Vol.56(2010), pp.571-589. https://doi.org/10.1287/mnsc.1090.1122
  11. Cachon, G.P. and M. Lariviere, "Supply Chain Coordination with Revenue Sharing Contracts： Strengths and Limitations," Management Science, Vol.51(2005), pp.30-44. https://doi.org/10.1287/mnsc.1040.0215
  12. Carlton, D.W., "Market Behavior with Demand Uncertainty and Price Inflexibility," American Economic Review, Vol.68(1978), pp.571-587.
  13. Chen, Y., "Oligopoly Price Determination and Resale Price Maintenance," RAND Journal of Economics, Vol.30(1999), pp.441-455. https://doi.org/10.2307/2556057
  14. Choi, S.C., "Price Competition in a Channel Structure with a Common Retailer," Marketing Science, Vol.10(1991), pp.271-296. https://doi.org/10.1287/mksc.10.4.271
  15. Dada, M. and N. Petruzzi, "Pricing and the Newsvendor Problem," Operations Research, Vol.47(1999), pp.183-194. https://doi.org/10.1287/opre.47.2.183
  16. Dana, J., "Competition in Price and Availability when Availability is Unobservable," RAND Journal of Economics, Vol.32(2001), pp.497-513. https://doi.org/10.2307/2696365
  17. Dana, J. and K. Spier, "Revenue Sharing and Vertical Control in the Video Rental Industry," Journal of Industrial Economics, Vol. 59(2001), pp.223-245.
  18. Furman, P., At Blockbuster Video, A Fast Fix Moves Flicks, Daily News, 1998.
  19. Ingene, C.A. and M.E. Perry, "Channel Coordination when Retailers Compete," Marketing Science, Vol.14(1998), pp.360-377.
  20. Johnson, L.A. and D.C. Montgomery, Operations Research in Production Planning, Scheduling, and Inventory Control, John Wiley and Sons Inc., New York, 1974.
  21. Lee, E. and R. Staelin, "Vertical Strategic Interaction：Implications for Channel Pricing Strategy," Marketing Science, Vol.16(1997), pp.185-207. https://doi.org/10.1287/mksc.16.3.185
  22. Martinez de Albeniz and V.G. Roles, "Competing for Shelf Space," working paper, University of California, Los Angeles, 2007.
  23. Mortimer, J., "Vertical Contracts in the Video Rental Industry," Review of Economic Studies, Vol.75(2008), pp.165-199. https://doi.org/10.1111/j.1467-937X.2007.00462.x
  24. McCardle, K., K. Rajaram, and C. Tang, "Advance Booking Discount Programs under Retail Competition," Management Science, Vol.50(2004), pp.701-708. https://doi.org/10.1287/mnsc.1040.0202
  25. O'Brien, D. and G. Shaffer, "On the Damping-of-Competition of Effect of Exclusive Dealing," J. Industrial Economics, Vol.41(1993), pp.215-221. https://doi.org/10.2307/2950438
  26. O'Brien, D. and G. Shaffer, "Nonlinear Supply Contracts, Exclusive Dealing, and Equilibrium Market Foreclosure," J. Economics and Management Strategy, Vol.6(1997), pp.755-785. https://doi.org/10.1162/105864097567255
  27. Park, C. and B. Kim, "Measuring a Value of Contract Flexibility in the Third-Party Warehousing," Management Science and Financial Engineering, Vol.15(2009), pp.1-31.
  28. Rey, P. and J. Stiglitz, "The Role of Exclusive Territories in Producers Competitions," RAND J. Economics, Vol.26(1995), pp.432-451.
  29. Silver, E.A., D.F. Pyke, and R. Peterson, Inventory Management and Production Planning and Scheduling, 3rd. ed., John Wiley, 1998.
  30. Stevenson, W.J., Operations Management, 9th. ed., McGraw-Hill, 2007.
  31. Tang, C.S. and S. Deo, "Rental Duration and Rental Price under Retail Competition," European Journal of Operational Research, Vol.187(2008), pp.806-828. https://doi.org/10.1016/j.ejor.2006.03.061
  32. Trivedi, M., "Distribution Channels：An Extension of Exclusive Relationship," Management Science, Vol.44(1998), pp.896-909. https://doi.org/10.1287/mnsc.44.7.896
  33. Varian, H., "Buying, Sharing, and Renting Information Goods," Journal of Industrial Economics, Vol.48(2000), pp.473-488.
  34. Wu, C., N.C. Petruzzi, and D. Chhajed, "Vertical Integration with Price-Setting Competitive News-vendors," Decision Sciences, Vol.38(2007), pp.581-610. https://doi.org/10.1111/j.1540-5915.2007.00171.x